Analyzing behavior patterns of internet consumers through database integration

A question facing contemporary entrepreneurs is: How can Electronic Commerce be used to exploit business opportunities now available through highly efficient electronic markets? This study aims to answer that question. Although the Internet is increasingly being adopted to market products and services, little academic attention has been paid to its linkages with database technology. This research used focus groups and convergent interviews to develop a framework illustrating how firms use the Internet and database technology for strategic advantage. Results revealed that integration of Internet and database marketing enhances the effectiveness of EC\u27s potential, offering such benefits as increased accuracy and speed, cost saving, and more importantly greater interaction and better relationships with customers; thus providing more effective application of existing and emerging technologies. The extent, degree and speed of communication enabled by the Internet makes it a synergistic component of an effectual database marketing strategy. Findings from this research have implications for both theory and practice providing strategies to achieve optimal results through the integration of Internet and database technologies

Resolving the Troubled IT-Business Relationship from a Cultural Perspective

This research investigates the effects of the culture of the information technology (IT) group on the relationship between business and IT professionals within two Australian organisations, one a public sector organisation, and the other a private company. The IT groups in these two organisations had many similar themes of culture. Both organisations reported a troubled IT-business relationship. This research investigates the effects of the themes of IT culture that surfaced in each organisation on six essential ingredients of an effective IT-business relationship, providing some suggestions for management to consider to improve their troubled IT-business business relationship

An investigation of the effect of information technology (IT) culture on the relationship between IT and business professionals

[Abstract]: The 'cultural chasm' between business and information technology (IT) professionals and the importance of their developing and sustaining a healthy partnership has received attention in the IT literature. This study applies existing theories of culture and inter-group relations from the organizational behavior discipline to investigate how and why the IT culture affects these relationships. Insights as to how tensions in the IT-business relationship can be minimized by managing the IT culture are revealed

The IT-business partnership: exploring a troubled relationship

[Abstract]: Managing the business relationship between information technology (IT) and business professionals is critical to the success of an organisation. For the IT group to add value to the business, a healthy IT-business relationship is absolutely essential. Unfortunately though in many organisations, the IT-business relationship is riddled with problems. This paper first explores the troubled IT-business relationship, and then explores the troubled IT-business relationship though the application of a model to identify essential ingredients that are lacking in the IT-business relationship. Data is collected from interviews and a questionnaire administered to eleven IT and twenty-one business professionals in five Australian organisations. With knowledge of ingredients that are lacking in the IT-business relationship, practitioners can structure and facilitate actions leading to a more effective IT-business relationship, a healthier work environment, and ultimately greater success within the organisation

Propeller heads - handle with care: improving the IT-business relationship through cultural awareness

For organisations to fully exploit information technology and remain successful in today's competitive global economy, it is necessary for everyone to work well together. The absence of an effective relationship between business and IT professionals can limit the successful use of IT in organisations and can also be a drain on the productivity and competitiveness of organisations. An effective relationship therefore needs to be established between the two disparate groups of business and IT. This study explores the IT business relationship from a cultural perspective, and from interviews conducted in two Australian organisations provides insights into the IT culture and the effects of this culture on the IT-business relationship

IT culture: its impact on communication and work relationships in business

[Abstract]: Establishing an effective relationship between business and information technology (IT) professionals is essential for organizational success in today's competitive global economy. Despite many attempts to improve the IT-business relationships, tensions still exist. The cultural differences between business and IT have recently been blamed for these tensions. However, academic research on IT culture is lacking. This paper discusses and compares seven widely reported models for assessing organizational culture. From this, an appropriate model is selected and applied using a multiple case study approach to explore the culture of the IT group in five Australian organizations