Levensstijl en koopgedrag. Bestaan er verschillen tussen leeftijdsgroepen?

This paper presents the report of an investigation of the lifestyle and consumer behaviour of 414 Flemish consumers aged 20 to 75 years. Factor analysis identified several meaningful lifestyle and buying behaviour factors. Consequently, using regression analysis, the relative importance of lifestyle and socio-economic characteristics was determined for each buying behaviour factor, with special attention to age differences. The results revealed that there were a lot of similarities between younger and senior consumers. However, consumers in their twenties, in contrast with senior consumers, demonstrated little concern about the ecological consequences of their consumption, were very sensitive to prestige and were buying in a rather impulsive way. The findings are discussed from a marketing perspective.

Study track dependent values and exam results for master students in Engineering Technology

In Belgium one distinguishes two types of bachelor degrees: the professional and the academic bachelor. A professional bachelor degree focuses on professional training (such as nursing and teaching) and does not grant automatic access to a master’s program. The goal of an academic bachelor degree on the other hand is to get all the necessary knowledge and skills to start a master’s program. However professional bachelors are not excluded from a master programme, they can start a master programme after succeeding a bridging programme. In this paper we focus on possible differences in values and skills between these two types of master students: the ones who enter the master programme by means of an academic bachelor degree (regular students) and those who got admittance after finishing a bridging programme (bridging students). In practice, the professors experience no differences. Our research reveals a significant difference between the two populations in some aspects.status: publishe