REFERQUAL: A pilot study of a new service quality assessment instrument in the GP Exercise Referral scheme setting

Background The development of an instrument accurately assessing service quality in the GP Exercise Referral Scheme (ERS) industry could potentially inform scheme organisers of the factors that affect adherence rates leading to the implementation of strategic interventions aimed at reducing client drop-out. Methods A modified version of the SERVQUAL instrument was designed for use in the ERS setting and subsequently piloted amongst 27 ERS clients. Results Test re-test correlations were calculated via Pearson's 'r' or Spearman's 'rho', depending on whether the variables were Normally Distributed, to show a significant (mean r = 0.957, SD = 0.02, p < 0.05; mean rho = 0.934, SD = 0.03, p < 0.05) relationship between all items within the questionnaire. In addition, satisfactory internal consistency was demonstrated via Cronbach's 'α'. Furthermore, clients responded favourably towards the usability, wording and applicability of the instrument's items. Conclusion REFERQUAL is considered to represent promise as a suitable tool for future evaluation of service quality within the ERS community. Future research should further assess the validity and reliability of this instrument through the use of a confirmatory factor analysis to scrutinise the proposed dimensional structure

Brazilian Consumers’ Preference towards Pork

Part 1: Knowledge-Based SustainabilityInternational audienceBrazilian pork supply chain has various challenges reflected by the consumers’ preference perception, which is one of the lowest in the Western world. Several researches have shown that there is a divergence between consumer preferences and actual pork consumption. This study aimed to examine the Brazilian consumers’ preference towards pork. An online survey was developed in order to investigate the marketing of pork at the retailer level. Analytic Hierarchy Process (AHP) was applied in order to classify the consumers’ alternatives related to the frequency of eating pork, which were weekly, biweekly and monthly consumption. Results showed that the factors that most contribute to the purchase decision of pork are household income, commodity price and the characteristics related to meat quality