35 research outputs found

    Analysis of the communication policy of the regional department of KHMAO-Yugra «Nyagan center of employment of the population»

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    В статье анализируется коммуникационная политика краевого управления (КУ) ХМАО-Югры «Няганский центр занятости населения». Теоретическая и практическая значимость анализа коммуникационной политики в указанной организации обусловлена отсутствием теоретической модели коммуникационной политики и практическим отождествлением информационной и коммуникационной политики в деятельности центра занятости населения. Коммуникационная политика рассматривается в связи с интегрированием маркетинговых коммуникаций через систему функциональных аспектов: информационно-аналитического, мотивационно-целевого, планово-прогностического, содержательно-операционного, контрольной-оценочного, регулятивно-коррекционного.The article analyzes the communication policy of the regional Department (KU) KHMAO-Yugra «Nyagan center of employment of the population». Theoretical and practical significance of the analysis of communication policy in this organization due to the lack of a theoretical model of communication policy and identification of practical information and communication policy in the activities of the centre of employment of the population. Communication policy is seen as a complex of integrated marketing communications of the organization and target audiences through a system of functional aspects: information-analytical aspect, motivational target aspect, planning and forecasting aspect, content and operational aspect, monitoring and evaluation aspect, regulatory-corrective aspect

    The definition of strength required geosynthetics for erosion control nepotoplyaemyj protection slope subgrade

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    The use of geosynthetics for erosion control mats, protection of slopes subgrade is increasingly used. In Russia and abroad producing dozens of varieties of geosynthetics to reinforce soil slopes. But to date there are no valid claims to the durability of geosynthetics and the methods of calculation of their stability on the surface of the slope. Any recommendations on the definition of the distance between the anchors holding the geosynthetic material on the slope. This article provides brief guidance on the above questions
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