The argument of the broken pane: Suffragette consumerism and newspapers

Within the cut-throat world of newspaper advertising the newspapers of Britain's Women's Social and Political Union (WSPU) Votes for Women and the Suffragette managed to achieve a balance that has often proved to be an impossible challenge for social movement press—namely the maintenance of a highly political stance whilst simultaneously exploiting the market system with advertising and merchandising. When the militant papers advocated window smashing of West End stores in 1912–1913, the companies who were the target still took advertisements. Why? What was the relationship between news values, militant violence and advertising income? ‘Do-it-yourself’ journalism operated within a context of ethical consumerism and promotionally orientated militancy. This resulted in newspaper connections between politics, commerce and a distinct market profile, evident in the customisation of advertising, retailer dialogue with militants and longer-term loyalty—symptomatic of a wider trend towards newspaper commercialism during this period

Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism

Starting in the early 1930s, the Swedish hostel offered simple, low-cost, communal accommodation for hiking and biking tourists. Hostels were the domain of the Swedish Tourist Association, the key intermediary in the Swedish tourism sector. In this chapter, Per Lundin explores how Sweden’s traditional hostel movement coped with the ensuing postwar tourism, which was highly mobile, car-based, and family-oriented. The American-style motel appeared perfectly suited to accommodate this modern form of tourism. But, as Lundin demonstrates, the Swedish Tourist Association chose to modernize the hostel movement in another way: by selectively appropriating components of the American model of modernity. Ultimately, Sweden—and much of Europe—adopted the car-centered, highly mobile way of life—without adopting the American concept of comfort