Tourists as Mobile Gamers: Gamification for Tourism Marketing

Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing

Word Domination: Bringing Together Fun and Education in an Authoring-Based 3D Shooter Game

In this paper, the multiplayer serious game Word Domination is presented. The key aspects of this project are to create one fixed game scenario with strong emphasis on motivational aspects and to combine this with a variable learning content. Therefore, a web based authoring tool has been created that allows for the integration of arbitrary quizzes into the game. This frees teachers from hassling with game design details. At the same time, it offers players the same level of engaging gameplay throughout different learning scenarios by making use of the popularity of 3D shooter games. Apart from the beneficial aspects of in game learning, the game also offers rankings and statistics, which might serve as a motivational aspect on the one hand, and as an evaluation tool for instructors on the other hand. In addition to a description of game mechanisms and the technical background of the game, this paper will present suggestions for application scenarios and further development possibilities. Some player impressions and reactions were gathered in a study at the University of Mannheim and at the Darmstadt GameDays 2013 exhibition, during which the game was played by a broad audience