72 research outputs found
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/47034/1/11002_2005_Article_5901.pd
The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
Verbraucherberatung in Verbraucherzentralen: Orientierung an den Interessen der Verbraucher und Instrument zur Weiterentwicklung der Verbraucherpolitik
Das verbraucherpolitische Instrument Verbraucherberatung soll die asymmetrische Informationsverteilung zwischen Verbrauchern und Unternehmen abbauen und Vertrauen in Märkte schaffen. Bei dieser Aufgabenstellung wird vernachlässigt, dass Verbraucherberatung selbst durch die asymmetrische Informationsverteilung zwischen Berater und Ratsuchendem gekennzeichnet ist. Der Beitrag arbeitet diesen Aspekt heraus und zeigt am Beispiel der Verbraucherberatung der Verbraucherzentralen und aus der Beratungspraxis der Verbraucherzentrale Baden-Württemberg e. V., auf welche Weise Verbraucherberatung verbraucherpolitisch genutzt werden kann.
Abstract
Consumer advice should reduce asymmetric information between consumer and supplier as well as provide confidence in markets. However, consumer advice itself is characterised by asymmetric information between adviser and consumer. The article figures out this aspect and shows how consumers cope with this information situation under certain consumer policy conditions. For the sake of clarity it examplifies consumer advice by refering to the work of Verbraucherzentrale Baden-WĂĽrttemberg e. V., a German consumer association. The article concludes with the recommendation, that consumer advice is useful for consumer policy only when granting consumers interest.
JEL Classifications: L31, L38, D82, D83, H44, D11, K0
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising
Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations
The risky side of inspirational appeals in personal selling: when do customers infer ulterior salesperson motives?
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