Modernity in British advertising: selling cocoa and chocolate in the 1930s

Purpose: The purpose of this paper is to analyse the evolution of 'push' marketing in the confectionery industry in Britain during the 1930s. It examines the interplay between a manufacturer and advertising agency in creating advertising for cocoa and chocolate. Design/methodology/approach: A survey of the literature examines the uses of health and well-being in the design of advertising in Britain between the wars. The records of Rowntree and its main advertising agency, J Walter Thompson, are used to examine the themes and tactics used in advertising for cocoa and Aero chocolate bars during the 1930s. Findings: The paper emphasises the different ways in which health and nutrition was used in advertising for the two products. The campaigns of the 1930s built on earlier use of these themes. J Walter Thompson looked for ways of presenting commodities as 'new and improved' and their role extended into pressing for changes to production methods and the nature of products. Themes of modernity, sexuality and lifestyles all featured, confirming conclusions of earlier studies. However targeting of mothers and of different age and gender groups indicated that market segmentation was used extensively via print media and tailored advertising messages. Research limitations/implications: . Originality/value: Although Cadbury, Rowntree and confectionery have been studied in depth before, this paper emphasises their role in applying new advertising ideas to everyday items. It points to the influence of advertising on the mass of consumers compared to the middle and upper-income groups targeted in the marketing of houses, motor-cars and new consumer durable

'Slowly becoming sales promotion men?': Negotiating the career of the sales representative in Britain, 1920s–1970s

The commercial traveler, or traveling salesman, was an agent of commercialism and modernization as well as a stock character in British popular culture. To C. Wright Mills, salesmen faced particularly challenging demands to conform to managerial direction. This article examines how British salesmen negotiated their occupational identity during the twentieth century. Developments in marketing, corporate growth, and periods of war and recession all challenged salesmen’s status and autonomy. These influences prompted a lengthy and recurring debate about how best to present, defend, and justify their work and identity. New marketing techniques and management systems evolved steadily, rather than producing sudden or uniform changes in the ways in which salesmen worked. Their culture of enterprise and individualism persisted, in part as it was shared by employers and managers. The impact of new marketing methods proved greatest in confectionery, tobacco, and other consumer goods trades as sales of branded, packaged goods expanded. Even then, salesmen contributed to shaping their work and occupational identity, proving unable to establish professional credentials and dividing over whether adopting trade union methods could improve their position

From commercial travellers to sales representatives: the evolution of the sales profession in Britain, 1930s to 1960s

In analysing the development of modern marketing, business historians have focused on the late nineteenth and early twentieth centuries in the United States and Europe. This paper reviews the debates about the sources and timing of key changes in relation to the role of commercial travellers or travelling salesmen in Britain. It explores the later evolution from the 1930s to the 1960s with the transition to sales representatives, highlighting the gradual process of change and the hesitant, often negative, attitudes of managers and salesmen towards new ways of working

Low frequency intermolecular and interionic vibrations

Imperial Users onl

Progress in Developing High Energy Nozzle Beams

Electron beam studies of skimmer phenomena and effect on high energy nozzle beam formatio

Surge motion of an ice floe in waves: comparison of theoretical and experimental models

A theoretical model and an experimental model of surge motions of an ice floe due to regular waves are presented. The theoretical model is a modified version of Morrison's equation, valid for small floating bodies. The experimental model is implemented in a wave basin at scale 1:100, using a thin plastic disk to model the floe. The processed experimental data displays a regime change in surge amplitude when the incident wavelength is approximately twice the floe diameter. It is shown that the theoretical model is accurate in the large wavelength regime, but highly inaccurate for the small wavelength regime.Comment: 11 pages, 10 figure

Social Networking Systems Success Model: Assessment And Validation Of The Is Success Model In Social Context

Developments such as the ubiquity of electronic networks and the breadth of digital platforms beyond simple forums have lead to major economic and social transformations worldwide (Agarwal et al, 2008). This research will explore developments in the area of social networking using Internet technology in order to determine factors that lead to success. Despite considerable growth among the number of online communities available, very few are successful at retaining members and continued usage by its members (Ma & Agarwal, 2007). The purpose of this dissertation is to determine factors leading to a successful social networking site (SNS). Through the unification of the IS success model and social capital theory, a new model is develop called the SNS success model. The result of this study support eight hypotheses with one hypothesis unsupported. It was shown that content quality, system quality, and trust positively affect social capital and user satisfaction. User satisfaction positively affects continued use intention. Social capital was shown to support user satisfaction but the relationship with continued use intention was non-significant. Further investigation demonstrated that the relationship between social capital and continued use intention was fully mediated by user satisfaction. This study contributes to knowledge by developing a model displaying success factors for SNS success. Further, it demonstrates the relationship between social capital and continued use intention through the mediation of user satisfaction. This study serves as a foundation of research in the emerging area of SNSs. It also has practical implications for practitioners to help SNS administrators understand factors that influence usage. Recommendations for future research and practical implications for SNS administrators are also discussed