Applying the 3M Model of personality and motivation to adventure travelers

More than a decade has passed since the Travel Industry Association investigated adventure travel as a promising market. Despite growth in the adventure industry, studies of adventure travelers remain scarce, particularly in the identification of the psychological underpinnings of consumer adventurers. Mowen’s (2000) 3M Model of Motivation and Personality provided an organizing framework to explain the psychological roots of adventure tourism behavior. Self-administered questionnaires were mailed to a random sample (N=1000) of National Geographic Adventure magazine subscribers with a response rate (n=339) of 34%. Guttman Scaling Procedure was employed to categorize respondents in hard and soft adventure traveler categories as a context for understanding the demographic and travel behavior characteristics. The personality trait interest in cultural experiences was a consistent predictor of adventure travel propensity for hard and soft adventure traveler groups. The traits need for arousal and need for material resources were significant predictors for the hard adventure traveler group, while competitiveness was the other trait found to be a significant predictor for the soft adventure traveler group. Findings of this study enhance knowledge and understanding of the relationship between personality and tourism behavior

A group intervention to improve physical activity at the workplace

Item does not contain fulltextWe present an exploratory field study to investigate the acceptability of a group intervention to promote physical activity. To this end, a five-week group coaching program was developed, as well as the technological infrastructure to deliver this program. People participated in teams, consisting of hospital staff working together in a ward or department. Two teams of nurses and one team of facility support staff participated in the study. The program contained two consecutive team challenges; aimed at increasing daily step count and daily stairs taken. Participants wore a FitBit One activity tracker to measure steps and stairs. Personal information was delivered via a smart phone app, while aggregated team information was shown on a large screen placed in a common room at the ward. At the end of the study, group interviews were held to elicit feedback on the acceptability of the concept and experience of the coaching program. Participants were enthusiastic about the concept. They indicated that the group coaching caused bonding and improved team cohesion. There was a clear need to communicate within the team (now solved through WhatsApp groups). Furthermore, they would have liked an element of competition between teams. Overall, the results were positive, leading to the conclusion that team coaching at the workplace is a promising strategy to promote physical activity.PERSUASIVE 2019: 14th International Conference on Persuasive Technology, Limassol, Cyprus, April 9-11, 201