THE IMAGE OF COMPANY, ESSENTIAL FACTOR IN DEVELOPING THE MARKET STRATEGIES

The project has been done in order to proove the importance of the image insidea large company. Thus I analysed the image of Electrolux company in order to show howimportant is the invisible part of a big company, regarding the market and the marketingstrategies.The questionnaire was made of 14 questions and there were 400 people who had to answer.During the research I used mathematics methods such as Fischbein and Hi2 method. Themain purpose of a marketing research is the analyse of the numbers and factors, the essentialkeys that guide the company to a real marketing strategy. Analysing the dates there are someideas that should be taken in consideration in order to build a stronger image of the companyon the market, ideas that I detailed within the project.company, questionnaire, marketing strategies, marketing research

Implicatiile trecerii la moneda unica europeana asupra sistemelor informatice economice

The switch to the euro currency implies major changes in the actual financial software, that is why this process has to be well prepared not only by the IT industry, but also by each enterprise. This article focuses on the impact of the euro on the existing business information systems and describes the projects that has to be started by enterprises in order to identify in detail the changes that have to be made in the different information systems and the responsibility of each employee in this project.euro, EMU, Business Information Systems

Numerical study on high induction air diffusers for improved indoor environmental quality in vehicles

The amount of time spent in traffic by vehicle occupants has increased dramatically over the last two decades. This is because the average commute length and time spent stuck in traffic without a way out have increased at rates far exceeding population growth. At the same time, the quality of life has increased, in many areas of this world, leading vehicle users to prefer increased thermal comfort conditions inside the cabins when they are in traffic, a better thermal comfort in the vehicle being nowadays an important parameter when choosing a new vehicle. A solution to improve the thermal comfort of vehicle users is to uniformize the airflow inside vehicle by enhancing the mixing of the freshly introduced air with the ambient air. Based on literature previous research, air mixing can be improved by passive means using innovative air diffusers which have the ability of entraining more air than regular air diffusers. A comparative numerical study between different air diffusers will be carried out in the present paper with the help of Ansys Fluent software. The results revealed that a particular air diffuser, based on the lobed shaped cross orifice was found to entertain with 35% more air than a regular air diffuser

Effects of Complex Rehabilitation Program on Reducing Pain and Disability in Patients with Lumbar Disc Protrusion—Is Early Intervention the Best Recommendation?

(1) Background: Due to its frequency and possible complications, low back pain (LBP) has a high social impact, it is a common problem of the active population and the second reason for visiting a physician. In patients with lumbar disc protrusion (LDP), one of the most common causes of LBP, the nucleus pulposus bulges against the disc and then protrudes into the spinal cord, but the annulus fibrosus remains intact; (2) Objectives: The primary objective of this study was to determine the efficacy of a rehabilitation treatment (RT) comprising electrotherapy (ET), hydrotherapy (HT) and individualized physical therapy (PT) versus ET alone in patients with LDP. The second objective was to investigate whether there is a correlation between early RT and the symptomatology of patients with LDP; (3) Methods: The research was conducted between July 2021 and January 2022 at the Ceres Hotel Treatment Centre from Baile 1 Mai, Romania, and all the study subjects signed an informed consent form. For this study, the block randomization method was used to randomize subjects into groups that resulted in equal sample size, in order to maintain a reasonably good balance among groups. Therefore, the two groups had the same number of subjects (30 subjects) and the randomization was made taking into account the patient’s motivation or the subject’s willingness to receive not only electrotherapy treatment, but also the physical exercises and hydrotherapy. The eligibility criteria were: low back pain for more than three months, an MRI confirmed diagnosis of LDP (without dural compression), and ability to perform a PT program. The control group received only a classical ET program. In addition, the patients in the experimental group received a complex individualized PT program associated with HT and ET. To achieve these objectives, the study subjects were monitored for spinal mobility (lateral lumbar flexion—LLF, index fingers-ground—IFG, lumbar Schober tests for flexion—LS, Inverted Schober test for extension—ILS), trunk flexor and extensor muscle strength (LF strength, LE strength), level of pain (Short Form McGill Pain Questionnaire—SF-MPQ, Visual Analogue Scale—VAS), and the degree of limitation in activities of daily living (Oswestry Disability Index—ODI); (4) Results: Comparing the evolution of the subjects, using the One-Way ANOVA between groups, we observed a significant improvement in all variables [SF-MPQ (95% CI, 7.996/11.671), VAS (95% CI, 1.965/3.169), mobility FTF (95% CI, −7.687/−3.940), LS (95% CI, 2.272/2.963), LE strength (95% CI, −5.676/−3.324), LF strength (95% CI, −5.970/−3.630), disability (95% CI, 8.026/10.441) after six months of treatment for the experimental group subjects. A clear correlation was found, using the Bravis–Pearson test, between the earliest possible initiation of RT and improvement of patients’ symptoms; (5) Conclusion: The current study proves the importance of combining ET with HT and PT. The earlier the RT is implemented, the lower the pain perception and level of disability associated with the lumbar disease

Researches on the capitalization of some medicinal plants to obtain essential oils by using the performant innovative installation EUV 2x1000 type

The article includes research on the production of essential oils from medicinal plants by applying water vapour distillation, the method most commonly used for the extraction of essential oils from plants. The results consist of extracting the essential oil from 2 types of medicinal plants: lavender and mint with the help of the EUV installation. The paper highlights the important aspects of obtaining quality products, on economically advantageous terms, addressing both specialists, farmers in larger farms and family associations. The article presents the experimental research results on obtaining essential oils from medicinal plants. Oils obtained by this method contain only volatile components, while wax and volatile resins are not found in the finished product