Museum of Latino History Feasibility Study

The State of California, in considering the feasibility of a proposal for a State Museum of Latino History retained the consulting team of Economics Research Consultants, Florian Martinez Associates, and J. Wetzel Associates to conduct a study. The museum’s purpose would be to provide a venue for displaying artifacts, exhibits, and cultural programs which educate the public as to the historical development and contributions of Latinos to California specifically and America generally. The resulting report has the following sections: introduction, summary and conclusions, concept statement, attendance analysis, space requirements, museum location and site analysis, financial analysis, and organization and implementation recommendations