45 research outputs found
Sustainability in Fashion Brands
This preview article introduces the Special Issue on "Sustainability in Fashion Brands" and presents a summary of the research. This editorial will highlight the contents and methodologies of selected papers, presenting diverse issues in sustainable fashion strategies and management. The authors conclude with a special thank you to the authors, reviewers, and the editor-in-chief for their roles in the preparation of the special issue
Brand Identity: Lecture 2
This lecture explores brand identity definitions, theory development and employs the Kapferer (1994) Brand Identity Prism to further explore the facets of brand identity
Peer Assessment guide
A "how to" guide to peer assessment for students. Outlines why it is important and the benefits when used in group work
Virtual Lecture: Research
Virtual lecture for new students on undertaking research for course and project work