1 research outputs found
Are Maltese firms market oriented, and does it matter?
In recent years, there has been a revival of interest in market orientation
and what it involves. While its importance has been relentlessly expounded
by business schools, underlying, as it does, any marketing course, there have
been fewer attempts to define the construct, and delineate what market
orientation really means. Furthermore, while it is held that one of the major
reasons for its importance is that the market orientation of a firm results in
improved business performance, this link appears to have had little empirical
support. What little confirmation there is, comes from the U.S.A Gaworski and
Kohli 1993; Narver, Park and Slater 1990; Narver and Slater, 1990; Reukert,
1992) In this study we seek to further investigate the market
orientation - business performance link and report the results of a study, from
a cross-section of firms in Malta.peer-reviewe