The role of customer consciousness framing in the increase of the market share of the traditional foods

Questionnaires were done for research of the local consumer evaluation aiming the topic of traditional horticultural products in the sphere of products in horticulture and food industry. We have three hypotheses: 1. The consumers are able to associate with messages bound up with characteristic, regional products. 2. In the decision-making process, in connection with the purchase and consumption of the consumer, the knowledge of the source of supply is an influential factor. 3. The product character of traditional horticultural products gives the chance to the consumer to acknowledge the excellent and individual feature of the product in a higher price, consequently, the higher price will be less influential factor in their decision-making process of the purchase. In the years 2010-2011 primary research has been conducted on agricultural and food manufacturers of traditional horticultural products. To analyse the survey data, we have used SPSS 14.0 for Windows and LISREL 8.30. Methods: Confidence-interval calculation, a variable structure test wit factor analysis, a variable structure test with cluster analysis, multi dimensional scaling and correspondence analysis. It can easily be brought to light that the consumers select product not even on the basis of its price, appearance but rather on the basis of its particular taste and the excellent quality. The consumers regard - beside the perceptible attributes - the Hungarian provenance, place of origin and the traditional feature as an important aspect. In the analysis of traditional horticultural products we can divide two independent factors can be distinguished: quality and economic factors

The consumer judgement of the price of the traditional foods

Price strategy is a peculiar aspect of the marketing model called Marketing Mix. Pricing related decisions usually constitute the hardest and most sensitive set of decisions that entrepreneurs have to make. The Hungarian consumers' high price sensitivity coupled with a high demand for low-cost products and services indicates the significance of pricing in Hungary. Pricing is crucial in raising interest and winning new customers. Prices might reflect product quality, brand strength and recognition, just like product differentiation or the image of a product or its producer. Consumers of traditional region-specific horticultural and agricultural products are willing to pay a higher price in appreciation of the high quality and special character of these products as this consumer segment tends to assign emotional functions to certain product features instead of solely focusing on the functionality and usefulness of the goods

Traditional horticultural products for the analysis of image profile the examination of control

Questionnaires were done for research of the local consumer evaluation aiming the topic of traditional horticultural products in the sphere of products in horticulture and food industry. We have three hypotheses: 1. The consumers are able to associate with messages bound up with characteristic, regional products. 2. In the decision-making process, in connection with the purchase and consumption of the consumer, the knowledge of the source of supply is an influential factor. 3. The product character of traditional horticultural products gives the chance to the consumer to acknowledge the excellent and individual feature of the product in a higher price, consequently, the higher price will be less influential factor in their decision-making process of the purchase. In the years 2011-2012 we conducted primary research on consumers of traditional horticultural products. According to the results it can easily be brought to light that the consumers select product not even on the basis of its price, appearance but rather on the basis of its particular taste and the excellent quality. The consumers regard - beside the perceptible attributes - the Hungarian provenance, place of origin and the traditional feature as an important aspect

Traditional horticultural products for the analysis of image profile the examination of control

Questionnaires were done for research of the local consumer evaluation aiming the topic of traditional horticultural products in the sphere of products in horticulture and food industry. We have three hypotheses: 1. The consumers are able to associate with messages bound up with characteristic, regional products. 2. In the decision-making process, in connection with the purchase and consumption of the consumer, the knowledge of the source of supply is an influential factor. 3. The product character of traditional horticultural products gives the chance to the consumer to acknowledge the excellent and individual feature of the product in a higher price, consequently, the higher price will be less influential factor in their decision-making process of the purchase. In the years 2011-2012 we conducted primary research on consumers of traditional horticultural products. According to the results it can easily be brought to light that the consumers select product not even on the basis of its price, appearance but rather on the basis of its particular taste and the excellent quality. The consumers regard - beside the perceptible attributes - the Hungarian provenance, place of origin and the traditional feature as an important aspect

Evaluation of traditional region-specific foodstuffs

Oversupply of foodstuffs on the markets of developed countries is apparently a constant experience, which can alternatively be addressed with the differentiation strategy, namely offering unique and easily distinguishable products to a target audience with matching quality and specificity needs. Niche marketing is a viable strategy for small businesses to succeed. The aim of this paper is to prove that the production of high quality local (Hungarian) traditional horticultural products can be a niche market besides the mass production. The natural and social values of the traditional region-specific products have great market potential; the optimal exploitation of this potential, however, requires the enhancement of the competitiveness of these products as well as the intensification of the marketing activities that help the products enter the market and preserve their positions there

Evaluation of traditional region-specific foodstuffs

Oversupply of foodstuffs on the markets of developed countries is apparently a constant experience, which can alternatively be addressed with the differentiation strategy, namely offering unique and easily distinguishable products to a target audience with matching quality and specificity needs. Niche marketing is a viable strategy for small businesses to succeed. The aim of this paper is to prove that the production of high quality local (Hungarian) traditional horticultural products can be a niche market besides the mass production. . The natural and social values of the traditional region-specific products have great market potential; the optimal exploitation of this potential, however, requires the enhancement of the competitiveness of these products as well as the intensification of the marketing activities that help the products enter the market and preserve their positions there

The role of customer consciousness framing in the increase of the market share of the traditional foods

Questionnaires were done for research of the local consumer evaluation aiming the topic of traditional horticultural products in the sphere of products in horticulture and food industry. We have three hypotheses: 1. The consumers are able to associate with messages bound up with characteristic, regional products. 2. In the decision-making process, in connection with the purchase and consumption of the consumer, the knowledge of the source of supply is an influential factor. 3. The product character of traditional horticultural products gives the chance to the consumer to acknowledge the excellent and individual feature of the product in a higher price, consequently, the higher price will be less influential factor in their decision-making process of the purchase. In the years 2010-2011 primary research has been conducted on agricultural and food manufacturers of traditional horticultural products. To analyse the survey data, we have used SPSS 14.0 for Windows and LISREL 8.30. Methods: Confidence-interval calculation, a variable structure test wit factor analysis, a variable structure test with cluster analysis, multi dimensional scaling and correspondence analysis. It can easily be brought to light that the consumers select product not even on the basis of its price, appearance but rather on the basis of its particular taste and the excellent quality. The consumers regard - beside the perceptible attributes - the Hungarian provenance, place of origin and the traditional feature as an important aspect. In the analysis of traditional horticultural products we can divide two independent factors can be distinguished: quality and economic factors