From lean to green management

The article is devoted to testing the hypothesis of Melnyk et al. that companies implementing principles of Lean Management System are more environmentally friendly than those that do not implement them. Melnyk tested his hypothesis in North American companies, where Lean Management System and Green Management System are introduced almost simultaneously. Russian production practice is significantly different from the American one, and Lean manufacturing is significantly ahead of Environmental management principles. To test the hypothesis, a formed sample of a number of Russian manufacturing companies was rather small, but the results were fully confirmed

Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry

This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy, etc. The relevance of the work is due to the massive distribution of various marketing communications tools, often customized and used today through CRM systems. The aim of the study is to determine the criteria for evaluating the effectiveness of integrated marketing communications tools, reflected in CRM systems. The author uses methods of the structural and functional approach. The research is based on the descriptive and analytical method. The result of the work is a list of parameters reflected in the CRM system. They can help consider the degree of effectiveness of integrated marketing communications used in business and organizations of various fields of activity, including those involved in the field of ecology, energy, etc. Moreover, the list of criteria can be used to determine the degree of successful implementation of a CRM system and individual tools of integrated marketing communications

Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry

This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy, etc. The relevance of the work is due to the massive distribution of various marketing communications tools, often customized and used today through CRM systems. The aim of the study is to determine the criteria for evaluating the effectiveness of integrated marketing communications tools, reflected in CRM systems. The author uses methods of the structural and functional approach. The research is based on the descriptive and analytical method. The result of the work is a list of parameters reflected in the CRM system. They can help consider the degree of effectiveness of integrated marketing communications used in business and organizations of various fields of activity, including those involved in the field of ecology, energy, etc. Moreover, the list of criteria can be used to determine the degree of successful implementation of a CRM system and individual tools of integrated marketing communications

From lean to green management

The article is devoted to testing the hypothesis of Melnyk et al. that companies implementing principles of Lean Management System are more environmentally friendly than those that do not implement them. Melnyk tested his hypothesis in North American companies, where Lean Management System and Green Management System are introduced almost simultaneously. Russian production practice is significantly different from the American one, and Lean manufacturing is significantly ahead of Environmental management principles. To test the hypothesis, a formed sample of a number of Russian manufacturing companies was rather small, but the results were fully confirmed

Socio-psychological motivation of academic teaching staff

The article deals with the development of a motivation system, which includes different elements of motivation for the university staff. The article clarifies the concept of “socio-psychological motivation”, identifies factors that influence labor motivation. To test the hypothesis, the author has presented the project to increase the socio-psychological motivation in the professional activities of the academic teaching staff, which can be applied at university

Повышенные температуры вызывают образование АФК и нарушения дыхания в клетках суспензионной культуры Saccharum officinarum

High temperatures are important abiotic stressors affecting plant growth, development and productivity. One of the consequences of unfavourable temperature effects on plants is an increase in reactive oxygen species (ROS) generation. However, what role ROS will play in the further fate of the cell under temperature stress depends on many external and internal factors. Therefore, the aim of this study was to identify the relationship between ROS content and mitochondrial function in the cells of a Saccharum officinarum suspension culture under high temperatures. The work was carried out using fluorescence microscopy and the polarographic analysis method. We found the most significant increase in ROS content in S. officinarum cells during temperature treatments (that did not cause immediate cell death in culture) was at 45 and 50 °C. The ROS content was largely determined by mitochondrial activity, as evidenced by a decrease in the electrochemical potential on the inner mitochondrial membrane (ΔΨm), and a simultaneous decrease of ROS levels in cells under the carbonyl cyanide m-chlorophenyl hydrazine (CCCP) treatment. The decrease in the respiratory activity of cells under high temperatures was determined by the decrease of the cytochrome pathway (CP) contribution. It should be noted that the reduction in respiration rate at a temperature of 50 °C preceded the death of cells in the culture, and was not a consequence of itВысокие температуры являются важными абиотическими стрессорами, влияющими на рост, развитие и продуктивность растений. Увеличение образования активных форм кислорода (АФК) – одно из последствий их негативного влияния. Однако то, какую роль сыграют АФК в дальнейшей судьбе клетки в условиях температурного стресса, зависит от множества внутренних и внешних факторов. Таким образом, целью данной работы стало выявление взаимосвязи между содержанием АФК и функционированием митохондрий в клетках суспензионной культуры Saccharum officinarum при действии повышенных температур. Данное исследование проводилось с использованием флуоресцентной микроскопии и полярографического анализа. Было обнаружено, что температуры 45 и 50 °C вызывают значительное увеличение содержания АФК в клетках S. officinarum, что, тем не менее, не приводит к немедленной гибели клеток в культуре. Содержание АФК во многом определялось активностью митохондрий, о чем свидетельствует снижение электрохимического потенциала на внутренней митохондриальной мембране (ΔΨm) и одновременное снижение уровня АФК в клетках при обработке карбонилцианид-м- фенилгидразоном (СССР). Уменьшение дыхательной активности в клетках при высокотемпературном воздействии было обусловлено снижением вклада цитохромного пути (ЦП). Следует отметить, что снижение скорости дыхания при температуре 50 °C предшествовало гибели клеток в культуре, а не было ее следствие