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13 research outputs found

Cross-Cultural Research: a Decision Factor in Standardized Versus Non-Standardized Global Advertising

Author: Buzzell Robert D.
Cohen Yehudi A.
Cranch A. Graeme
Dichter Ernest
Engel James F.
F.T. Marquez
Fatt Arthur C.
Marquez F.T.
Nielsen Arthur C.
Pryor Millard H.
Riesman David
Williams Robin M.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Federation of Jewish Philanthropies of New York Campaign Workshop September 17, 1957

Author: Fatt Arthur C.,1905-1999,speaker
Federation of Jewish Philanthropies of New York recordist
Levy Gustave L.,1910-1976,speaker
Marx Lawrence,Jr.,1915- ,speaker
Math Nathan W.,speaker
Silberman Samuel J.,1915-2000,speaker
Publication venue: New York, New York
Publication date: 01/01/1957
Field of study

Digital recordin

Center for Jewish History Digital Collections

Diffusion of liquids in unsaturated paper

Author: A. L. Ruoff
Arthur L. Ruoff
C. H. Bosanquet
E. C. Childes
E. W. Washburn
G. Stewart
George H. Stewart
Hyung Kyu Shin
I. Fatt
J. Calvin Giddings
J. H. Henderson
L. A. Richards
R. L. Peak Jr.
R. Lucas
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Global vs Local Advertising in Taiwan

Author: Almaney Adnan
Axinn Catherine N.
Catherine Axinn
De Mooij
Di Benedetto Anthony C.
Fatt Arthur C.
Goldstein C.
Hall Edward T.
Huszagh Sandra M.
Kanso Ali
Kishii Tamotsu
Korzenny Felipe
Levitt Theodore
Mueller Barbara
Reuyling Chuang
Rice Marshall
Ricks D.
Stern B. L.
Tanouchi Koichi
Vijay Krishna
Wang Georgette
Zandpour Fred
Publication venue: 'SAGE Publications'
Publication date
Field of study

Can you standardize international marketing strategy?

Author: Albert Stridsberg
Arthur C. Fatt
Claude Marcus
Eric Elinder
Ernest Dichter
Gordon E. Miracle
J.M. Lenormand
John K. Ryans
Lee Adler
Lee Adler
Norman Heller
Philip Siekman
Ralph Z. Sorensen
Raymond E. Glos
Robert Ball
Robert T. Green
Robert T. Green
S. Watson Dunn
Saul Sands
Susan P. Douglas
Ulrich S. Wiechmann
Yoram Wind
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

MULTINATIONAL PRODUCT PLANNING: A METAMARKET ANALYSIS

Advertising Standardisation in The Asia Pacific Region: What Stands In The Way?

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Author: Arens William F.
Barnathan Joyce
Betsy D. Gelb
Boddewyn J. J.
Brislin Richard W.
Buzzell Robert D.
Carman James M.
Casagrande Joseph B.
Chan Wing-tsit
Chun Ki-Taek
Csikszentmihalyi Mihaly
Donnelly John H.
Douglas Susan P.
Douglas Susan P.
Elinder Erik
Fatt Arthur C.
Fisher Robert J.
Furby Lita
Harris Greg
Ho David
Hofstede Geert
Hofstede Geert
Hofstede Geert
Hong Jae W.
Hornik Jacob
Hovell P. J.
Hsu Francis L. K.
Hsu Francis L. K.
Jain Subhash C.
Johar J. S.
Karp Jonathan
Keegan Warren
Kim Uichol
Kluckhohn Clyde
Levitt Theodore
Li Dun J.
Loevinger Jane
Lohtia Ritu
Lou Zheng
Munson Michael J.
Oh Tai K.
Onkvisit Sak
Osgood Charles E.
Parton Anne
Peebles Dean M.
Pollay Richard W.
Rao Li Xing
Richins Marsha L.
Rokeach Milton
Rosenberg Milton J.
Samiee Saeed
Schwartz Sharlom H.
Shavitt Sharon
Spence Janet T.
Tefft Sheila
Triandis Harry C.
Triandis Harry C.
Triandis Harry C.
Triandis Harry C.
Tse David K.
Vinson Donald E.
Weinberger Marc G.
Yan Xian-Fu
Yan Xian-Fu
Yong Zhang
Zhang Bo-Xue
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Correlation-enhanced control of wave focusing in disordered media

Author: A Aubry
A Drémeau
A García-Martín
A Goetschy
A Liutkus
A Peña
A Yamilov
A. Douglas Stone
Arthur Goetschy
A P Mosk
B Gérardin
C-L Hsieh
Chia Wei Hsu
C W Hsu
D Akbulut
DC Liu
D B Conkey
E Akkermans
F Scheffold
H Yu
H Yu
Hui Cao
I M Vellekoop
I M Vellekoop
J Aulbach
J Nocedal
J F de Boer
M Davy
M Davy
M Mounaix
M Stoytchev
M J Stephen
N Verrier
O N Dorokhov
O S Ojambati
P Sebbah
P Sheng
P A Lee
P A Mello
P A Mello
R Horstmeyer
R Pnini
R Sarma
R Sprik
S Feng
S Tripathi
Seng Fatt Liew
S F Liew
S M Popoff
S M Popoff
S M Popoff
T Strudley
V A Marčenko
W K Hildebrand
Y Imry
Y V Nazarov
Z Shi
Z Yaqoob
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison

Author: Belk Russell W.
Boddewyn J. J.
Callow Alexander B.
Dunn Watson S.
Elinder Erik
Fatt Arthur C.
Fiechter George-Andre
Freyre Gilberto
Friedmann Roberto
George M. Zinkhan
Green Robert T.
Harris George T.
Harris Greg
Henry Walter A.
Holbrook Morris B.
Holbrook Morris B.
Hong Jae W.
Hornik Jacob
Kahl Joseph A.
Kashani Kamran
Kassarjian Harold H.
Kernan Jerome B.
Kotler Philip
Kotler Philip
Kronish Richard
Leiss William
Levitt Theodore
Lockridge Kenneth A.
Marquez F. T.
McCracken Grant
McCracken Grant
McCrohan Kevin F.
Michael R. Hyman
Munson Michael J.
Nunnally J.
Onkvisit Sak
Pollay Richard W.
Pollay Richard W.
Pollay Richard W.
Richard Tansey
Riesman David
Roberts Ken
Roostal Ilmar
Rose Michael
Terpstra Vern
Tse David K.
Vinson Donald E.
Walters Peter
Warner Sam Bass
Winkler Robert L.
Yankelovich Daniel
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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