DAMPAK TATA KELOLA PEDAGANG KAKI LIMA (PKL) TERHADAP KINERJA USAHA (STUDI PADA PKL WILAYAHSEKITAR KAMPUS DI KOTA JAMBI)

The goal of this research is to identify factors that influence the street vendor’s governance (PKL) around some universities in Jambi city. It also intended to explain the impact of PKL governance on business performance by quantitative model. The data analysis is divided into two, namely descriptive and inferential statistics. The inferential statistics employs Partial Least Square (PLS).The samples are taken based on purposive sampling method;a judgement method with 7,5% assumption on street vendors around universities in Jambi city. The result indicates that human resource and operational management have effect on business performance, while finance and marketing have no effect on business performance. Hence, governance model on the future should be considered human resource as the primary asset of PKL

PRODUCT DEVELOPMENT STRATEGY IN MSME DEFIA OYSTER MUSHROOM IN JAMBI

Micro Small Medium Enterprises (MSME) gives the latest innovation to the development of its business. Enterprises in order to maintain their survival in order to survive in a competitive climate should have a strategy to attract consumers to switch to their products. One strategy to choose from is product development strategy. So the purpose of this research is to know the internal and external conditions of MSMEs Nugget Oyster Defia in determining product development strategy and analyze and recommend product development strategy based on SWOT analysis to MSME Nugget Oyster Defia. This research was conducted at MSME Nugget Oyster Defia fungus located in Jambi City. Data collection using secondary and primary data.The method of data collection by using observation and direct interview which result will be processed using IFE, EFE and SWOT matrix. Based on the results of the analysis obtained IFE matrix which shows a score of 2.802 score that identified wide space and business improvement and EFE matrix with a score of 2.6255 shows nugget business can be said to be successful and able to attract profits. In the IFE and EFE matrix, the SWOT analysis is to increase the number of outputs and business performance inputs, expand marketing area and increase promotion, increase the number of experts and cooperation, use good technology and planning system, improve nugget business quality and cooperate with other agencies to developmen

MARKET DEVELOPMENT STRATEGY MODEL AND EFFICIENCY OF COST OF BROILER CHICKEN EGG FARMER BUSINESS IN JAMBI CITY

Animal Husbandry is a sub-sector that is a very important role in maintaining food security, because food from animal origin is a source of animal protein, as a basic need in meeting community nutrition. Broiler eggs are one of the commodities that have been favored by many people, but the selling price of eggs is currently increasing. The increase in egg prices is due to the smaller amount of egg supply and production in Jambi City. In general, the final goal of this study was to formulate a development strategy model and cost efficiency of broiler breeder business in Jambi City. Specifically, the objective is to formulate a market development strategy and cost efficiency of broiler breeders in Jambi City

DELIVERY STRATEGY AND MARKETING COMMUNICATION OF TOURISM SERVICES (TOURISM DESTINATION STUDY MUARO JAMBI TEMPLE)

This study aims: 1). Analyzing consumer perceptions of marketing delivery strategy and marketing communication services run on the object of Muarojambi temple, 2). Analyzing the influence of delivery strategy and communication of tourism service pemsasaran to the tourists interest to visit Muarajambi temple. 3). Recommends marketing delivery strategy and marketing communication services that can be applied in increasing interest and tourist visit to Muarojambi temple. The sample used is the community / tourists who numbered 110 respondents. Analyzer used average score to know perception of society, and multiple linear regression analysis. The results showed that the community / tourists give a positive response to the marketing delivery strategy and communication of tourism destinations Muara Jambi temple. From the results of hypothesis testing, there are significant influence both simultaneously and partially variable delivery strategy and marketing communications to the interests of tourist visits. It should be increased the frequency of attractions, cultural titles / festivals as one of the keys to successfully bringing tourists in Muarajambi, besides the support of other physical facilities. It takes the involvement of all stakeholders in the development of tourism potential and promotion through the choice of effective marketing communication strategy of tourism services to reach the wider market through the utilization of social media / internet, in addition to direct promotion through exhibition and tourism exp

MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION

This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction