Mobile Shopping Convenience Behavior: The Quest for a Conceptual Framework

Despite the overwhelming prediction of increasing trends for mobile shopping activities among customers based on the advantages provided by the mobile shopping channel, there is an urgent need for the re-assessment on the roles of technology adoption models and theories in explaining the adoption of mobile shopping among customers. Moreover, there is a lack of empirical testing for investigating the influence of the multidimensional convenience construct on customers’ mobile shopping adoption based upon the utilitarian motivations, where convenience is one of the main antecedents for utilitarian-based customers to use a particular shopping channel. The objective of this paper is to propose a conceptual framework that attempts to explain the mobile shopping adoption of customers by focusing on the unique advantages of mobile devices over PC that allows for better online shopping experience for customers. This study will look into the possibility of synthesizing different adoption models (TAM, UTAUT and IDT) and their constructs into a single cohesive theoretical framework that would be able to explain the mobile shopping channel adoption of customers through the unique characteristics that the channel possess over PC-based online shopping. The paper has identified several theories and concepts (Lazy User Theory, utilitarianism and utilitarian shopping motivations) which fit such requirements. Furthermore, this paper will also employ the multidimensional construct of convenience within the framework in order to explain the mobile shopping adoption intention of customers

Understanding Mobile Shopping Behavior from a Utilitarian Perspective: a New Posteriori Framework

Many previous studies assessed the adoption of mobile shopping by employing technology adoption models such as Technology Adoption Model (TAM), Diffusion of Innovation (DOI) and Unified Theory of Acceptance and Use of Technology (UTAUT). However, there has been a lack of effort in re-assessing the usage of these models for investigating mobile shopping adoption through the aspect of the advantages offered by mobile devices, compared to desktop devices. Furthermore, a new outlook into the aspect of customer behavior on mobile shopping is required as mobile technology continues to advance and progress within the context of the online shopping environment. The objective of this paper is to propose a new aspect to identify mobile shopping behavioral intention where the theoretical foundation of convenience and utilitarian advantages of mobile devices over PCs are taken into consideration. The paper suggests a conceptual framework where these variables will be discussed based on the fundamental variables. The framework will assist in improving the mobile platform to encourage more mobile shoppers in the future

Diffusion of Innovation of E-Commerce among Service Sector SMEs in Malaysia During and Post-Pandemic Covid-19: A qualitative approach

This study investigates the critical determinant for e-commerce adoption in Malaysian SMEs. It aims to see how the adoption of e-commerce influenced the food and beverages service sector in Malaysian SMEs during the COVID-19 pandemic and to find out the benefits SMEs have gained from the implementation of e-commerce in Malaysia since the outbreak of the pandemic. Theoretically, the study develops an integrated framework to better understand e-commerce adoption in SMEs. At the same time, it leads to several significant findings that provide stakeholders with insight for developing appropriate strategies and policies to enhance the diffusion of e-commerce in Malaysia. Keywords: E-commerce; SMEs; Diffusion of Innovation; Qualitative Method eISSN: 2398-4287 © 2023. The Authors. Published for AMER and cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/e-bpj.v8iSI15.507

Predicting M-Commerce Purchase Intention Using Customer Knowledge Management Tools and Lazy User Theory

Mobile commerce (m-commerce) is becoming more prominent with the advancement in mobile devices and the trend is showing that m-commerce can be truly profitable for businesses. This has led to the question on how customer knowledge management (CKM) tools in m-commerce platform can assist businesses in influencing customers’ intention to use m-commerce to purchase products or services more frequently. Furthermore, the research is also attempting to look into the determinants of mcommerce purchase intention by employing the Lazy User Theory (LUT) with relations to existing technology-adoption models such as TAM and UTAUT. The theory is centred on the principal of least effort which assumed that the users will intend to use m-commerce platforms on mobile devices to purchase products or service as it will require less effort on the user to perform compared to conventional e-commerce. The literature on the theoretical foundations of CKM and LUT, along with proposed research methodology and theoretical framework are presented

The Effect of Privacy Concerns on Smartphone App Purchase in Malaysia: Extending the Theory of Planned Behavior

The rise of m-commerce has brought the intention to the privacy concerns among mobile users, and studies showed that it is an important factor that affects attitude and intention to purchase smartphone apps. The objective of this paper is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This paper employed the Theory of Planned Behavior (TPB) to investigate the role of privacy concerns in influencing the decision making process. The paper provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users’ privacy and security in Malaysia