New transformation of Wigner operator in phase space quantum mechanics for the two-mode entangled case

As a natural extension of Fan's paper (arXiv: 0903.1769vl [quant-ph]) by employing the formula of operators' Weyl ordering expansion and the bipartite entangled state representation we find new two-fold complex integration transformation about the Wigner operator (in its entangled form) in phase space quantum mechanics and its inverse transformation. In this way, some operator ordering problems can be solved and the contents of phase space quantum mechanics can be enriched.Comment: 8 pages, 0 figure

How to communicate your brand on the web: Standardise or localise?

Do companies adopt standardised strategy in the web communication or do they localise in the different markets and cultures? This remains a global-local dilemma. This paper reports a study of 16 global brands. In total 711 websites were found and 135 were examined. Given the differences in culture, language and market conditions, the question is not about whether to adapt, but what and how to localise the communication while still maintaining brand consistency and benefiting from the global brand equity. Effective web communications in the foreign market requires the company to take cultural issues seriously and specially design the website to appeal to the local audience

Made in China

China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high quality, prestige label imported exclusively for the royals and the rich. This paper traces the history of Made in China and reports current branding practice in the world’s largest market

The art of cross-cultural branding

This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed. In the previous studies localising an international brand is largely viewed as a passive translation process. This study has shown that renaming can be a value-added process. It provides an opportunity to re-cast the brand in the new market, creating a unique global-local image that enhances the original’s brand equity

Marque in the making

This is an edited extract of a research paper that looks at the challenges facing Chinese companies keen to expand into the global market. How can quality marques shake off the negative country-of-origin effect and emerge as serious brands

Advertising and public relations in china

This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information

How to reach 1.3bn consumers in China?

International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly sophistated consumer markets. Communications through the traditional mass media such TV and press become more expensive and less effective. Findings from the survey have shown that event marketing, though still at the early stage, can provide these companies with a good alternative, if used in coordination with other elements in the integrated marketing mix. The sponsorship of popular sports, music and local cultural events are reported to be particularly effective in forging direct contact with the opinion leaders, gatering marketing intellegence and encouraging product trials

Event sponsorship in China

Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to the increasingly cluttered mass media, and plays a key role in the integrated marketing communications (IMC). Sponsoring sports and music events is found particularly effective in reaching the opinion leaders and innovators, and establishing favourable links between the audience and the sponsor’s brand image

Monolithic Ge:Ga Detector Development for SAFARI

We describe the current status and the prospect for the development of monolithic Ge:Ga array detector for SAFARI. Our goal is to develop a 64x64 array for the 45 -- 110 um band, on the basis of existing technologies to make 3x20 monolithic arrays for the AKARI satellite. For the AKARI detector we have achieved a responsivity of 10 A/W and a read-out noise limited NEP (noise equivalent power) of 10^-17 W/rHz. We plan to develop the detector for SAFARI with technical improvements; significantly reduced read-out noise with newly developed cold read-out electronics, mitigated spectral fringes as well as optical cross-talks with a multi-layer antireflection coat. Since most of the elemental technologies to fabricate the detector are flight-proven, high technical readiness levels (TRLs) should be achieved for fabricating the detector with the above mentioned technical demonstrations. We demonstrate some of these elemental technologies showing results of measurements for test coatings and prototype arrays.Comment: To appear in Proc. Workshop "The Space Infrared Telescope for Cosmology & Astrophysics: Revealing the Origins of Planets and Galaxies". Eds. A.M. Heras, B. Swinyard, K. Isaak, and J.R. Goicoeche

Four new species of deep water agglutinated foraminifera from the Oligocene-Miocene of the Congo Fan (offshore Angola)

Four new species of deep-water agglutinated benthic foraminifera are described from the Oligocene and Miocene of the Congo Fan, offshore Angola. Scherochorella congoensis n.sp., Paratrochamminoides goroyskiformis n.sp., Haplophragmoides nauticus n.sp. and Portatrochammina profunda n.sp. all occur in deep-sea turbiditic shales and sands from the distal section of the Congo Fan