Strategi Self-Promotion Content Creator Dalam Mengelola Manajemen Kesan Di Instagram (Studi Kasus Akun @Neyrizha)

The development of communication media increasingly provides individual space to develop themselves with various forms of self-presentation. The theory used is Impression management by analyzing the impression management process, namely impression motivation and impression construction proposed by Leary and Kowalski. The impression management strategy owned by the @neyrizha account is the Self-Promotion strategy, which is analyzed by the Performance claims and performances accounts indicators. This research uses descriptive qualitative methods, using Instagram interviews and observations as data collection techniques. The results of this study @neyrizha applies performances claims and performances accounts by showing their professionalism and competence. Supported by the motivation of the impression of the identity that wants to be displayed is as a professional content creator in accordance with credibility, and has certain limitations as a construction of impressions that do not want to be displayed. The @neyrizha account has an interesting way of promoting as part of self-promotion for successful impression managemen