The relationship between ownership and possession: observations from the context of digital virtual goods

This theoretical article highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods 10 (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action rela- 15 tive to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, 20 theorizing their often overlooked relation in consumptio

Addressing sustainability and consumption

This article examines issues of sustainability in relation to consumption. The authors first discuss the notion of sustainable consumption and the link between individual consumer behavior and the macroconcerns of understanding and influencing aggregate consumption levels. The authors then reflect on the differing perspectives on whether consumption patterns are in need of adjustment In the main pan of the article, the authors then explore the issue of sustainable consumption through the lens of two broadly differing conceptualizations of consumption itself discussing four main questions for each of these conceptualizations: (1) How is this view of consumption linked to prevalent current understandings of sustainable consumption? (2) How would sustainability be achieved following this perspective on consumption? (3) To whom would this view of sustainable consumption appeal or not appeal? and (4) What would the roles and responsibilities of different social actors be in achieving sustainability following this view of consumption