10 research outputs found
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
- Author
- Aaker Jennifer
- Aggarwal Pankaj
- Anderson Craig A.
- Austin James T.
- Batra Rajeev
- Bridges Sheri
- Briggs Steven
- Butler Ruth
- Chiu Chi-yue
- Chiu Chi-yue
- Darley John M.
- Diamantopoulos Adamantios
- Dweck Carol S.
- Dweck Carol S.
- Eric A. Yorkston
- Fournier Susan
- Gürhan-Canli Zeynep
- Joseph C. Nunes
- Keller Kevin Lane
- Kruglanski Arie W.
- Levy Sheri R.
- Mao Huifang
- Morgan George A.
- Ng Sharon
- Nunnally Jum C.
- Ourusoff Alexandra
- Park C. Whan
- Plaks Jason E.
- Plummer Joseph T.
- Rook Dennis W.
- Shashi Matta
- Tauber Edward M.
- Van Osselaer Stijn M.J.
- Yorkston Eric
- Zhang Shi
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Full text linkImproving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
- Author
- Bargh J. A
- Bargh J. A.
- Bargh J. A.
- Bargh J. A.
- Brewer M. B
- Chartrand T. L
- Chartrand T. L
- Deanne Brocato
- Desmeules R.
- Devine P. G.
- Dhar R
- Dijksterhuis A.
- Ellwood S
- Eric Yorkston
- Fitzsimons G. M
- Forehand M. R
- Gardner W. L
- Heath C
- Horn W.
- Irwin J. R
- Janiszewski C
- Kaptchuk T. J
- Kettle K. L
- Kunst-Wilson W. R
- Kühnen U
- Laran J
- Lashley K. S.
- Leonardo Nicolao
- Lepore L
- Lerman D
- Lindstrom M.
- Lombardi W. J
- Martin L. L.
- Meyers-Levy J
- Monga A. B
- Monga A. B
- Nisbett R. E
- Rosenthal R
- Schwartz B.
- Shiv B
- Storms L. H.
- Strack F
- Vinicius Andrade Brei
- Wathieu L
- Wegner D. M.
- Wyer R. S.
- Publication venue
- 'FapUNIFESP (SciELO)'
- Publication date
- Field of study
Full text linkWhat Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textThe Role of Accent Standardness in Message Preference and Recall
- Author
- Alex Jones
- Amitava Chattopadhyay
- Andrea C. Morales
- Arthur Hughes
- Ashok Lalwani
- B. Erdogan
- Braj Kachru
- Caroline Floccia
- Daniel Berlyne
- Danny Moore
- Dennis Preston
- Dennis Preston
- Dennis Preston
- Edith Skinner
- Eric A. Yorkston
- Eric Yorkston
- France LeClerc
- Gillian Dyer
- Henri Tajfel
- Howard Giles
- Howard Giles
- Howard Giles
- Howard Giles
- Ian Seggie
- James Milroy
- Jennifer Aaker
- Jeremy Sierra
- John Dixon
- John Edwards
- John Wells
- Ken Eltis
- Kevin Keller
- Kirk Hazen
- Marla Stafford
- Mary Gill
- Maura L. Scott
- May Lwin
- Nancy Niedzielski
- Oscar DeShields
- Oscar DeShields
- Peter Howell
- Peter Trudgill
- Priya Raghubir
- Qiang Ye
- Richard Petty
- Richard Petty
- Robert Heiser
- Ronald Wardhaugh
- Victor Callan
- Wallace Lambert
- Wendy Bottriell
- William Johnston
- William Stewart
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
No full textThe Role of Implicit Theories in Brand Extendibility
- Author
- Adam Duhachek
- Adamantios Diamantopoulos
- Anirban Mukhopadhyay
- Barbara Loken
- C Park
- Carol S Dweck
- Carol S Dweck
- Chi-Yue Chiu
- Chi-Yue Chiu
- Cynthia A Erdley
- Cynthia A Erdley
- David A Aacker
- David Boush
- Dweck
- Edward L Grubb
- Eric Yorkston
- Frederick P Morgeson
- Harold Kassarjian
- Ingrid M Martin
- Ira J Dolich
- James T Austin
- Jennifer Aaker
- John Glover
- Joseph Nunes
- Kalpesh K Desai
- Meyers-Levy
- Oliver P John
- Rajeev Batra
- Richard R Klink
- Robert Eisenberger
- Russell W Belk
- Ruth Butler
- Shashi M Matta
- Sheri R Levy
- Steve W Kozlowski
- Susan M Broniarczyk
- Ying-Yi Hong
- Ying-Yi Hong
- Zeynep G�rhan-Canli
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2007
- Field of study
No full textCross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
- Author
- Bargh John A.
- Bargh John A.
- Brasel S. Adam
- Cohen Barry
- Cowan Nelson
- Driver Jon
- Elder Ryan S.
- Evans Karla K.
- Findlay John M.
- Gorn Gerald J.
- Henrik Hagtvedt
- Hoegg JoAndrea
- Holmqvist Kenneth
- Hooge Ignace Th. C.
- Hulten Bertil
- Iordanescu Lucica
- Klapetek Anna
- Krishna Aradhna
- Krishna Aradhna
- Krishna Aradhna
- Labrecque Lauren I.
- Labrecque Lauren I.
- Lewkowicz David J.
- Mahnke Frank H.
- Marks Lawrence E.
- Marks Lawrence E.
- Melara Robert D.
- Moors Agnes
- Pechmann Cornelia
- Remijn Gerard B.
- S. Adam Brasel
- Semin Gun R.
- Shen Hao
- Smith Nicholas A.
- Spence Charles
- Spence Charles
- Walker Peter
- Ward Jamie
- Yorkston Eric
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textReflections on the Replication Corner: In Praise of Conceptual Replications
- Author
- $ Do
- $ Mishra
- $ Same
- $ Shrum
- $&
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- _____
- _____ _____
- A A Labroo
- A C Johnston
- A Gelman
- A I Lenoir
- A Krishna
- A Mishra
- A Moon
- B Bushong
- B Scheibehenne
- B Shiv
- C Brock
- C E Gibson
- C K Hsee
- C Kuehnl
- C Mogilner
- C Orsingher
- D
- D Ariely
- D Ariely
- D C Orazi
- D Fernandes
- D Gilbert
- D J Johnson
- D Kahneman
- D L Brinberg
- Daniel J Simons
- Donald R. Lehmann
- E Huyghe
- E T Bradlow
- E Y Chan
- E Yorkston
- Eric Bradlow
- F C Fang
- F F Reichheld
- G M Alexander
- H Evanschtzki
- H M�ller
- H Pashler
- H Pashler
- H-�-M Lin
- I Simonson
- I Simonson
- J Aspara
- J B E M Steenkamp
- J Bargh
- J Berger
- J Berger
- J Cesario
- J Coan
- J Goldenberg
- J Gourville
- J Hasford
- J Holmqvist
- J P A Ioannidis
- J Peck
- J R Roney
- J U Farley
- J Van Doorne
- Joel C. Huber
- John G Lynch
- John G Lynch
- John G. Lynch
- Jonathan Schooler
- Joseph P Simmons
- K J Gergen
- L J Cronbach
- L J Shrum
- L L Barakat
- Lehmann M�ller
- M Baker
- M Blut
- M J Arnold
- M J Brandt
- M J Salganik
- M L Scott
- M R Forehand
- Margaret Shih
- Mukherjee
- M�ller
- N A Morgan
- N Chowdhry
- Norbert Schwarz
- O Maecker
- P E Meehl
- P Mukherjee
- R A Klein
- R Butori
- R Chark
- R Deshpand�
- S A Wright
- S Baxter
- S Baxter
- S Benartzi
- S Doyen
- S Frederick
- S S Iyengar
- S Weun
- Schliwa _____
- Simone Schnall
- T A Burnham
- T Gill
- T K Cook
- T L Keiningham
- Uri Simonsohn
- V D Kaltcheva
- V Davvetas
- William R Shadish
- Wolfgang Stroebe
- X Dai
- Z Maniadis
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2015
- Field of study
No full textClear Speech: Technologies that Enable the Expression and Reception of Language
- Author
- Allen Jonathan
- American Psychiatric Association
- Arons Barry
- Augmentative Communication
- Boersma Paul
- Castellucci Steven J.
- Coker Cecil H.
- Creer S. M.
- Crystal David
- Duffy Joseph R
- Fraser K.
- Fraser K.
- Freund Hans-Joachim
- Glennen Sharon L.
- Guenther Frank H.
- Guinn Curry
- Hasegawa-Johnson Mark
- Hess Wolfgang J.
- Huang Xuedong
- Iskarous Khalil
- Jurafsky Daniel
- Kida Yusuke
- Kim Heejin
- Kim Heejin
- Lucet Eric
- Mackenzie I. Scott
- McHenry Monica A.
- McLennan Sean
- McLuhan Marshall
- Moore Keith L.
- Mouad Mehdi
- O'Shaughnessy Douglas
- O'Shaughnessy Douglas
- Patel Rupal
- Pollack M. E.
- Press William H.
- Quatieri omas F.
- Ray
- Richard
- Rudzicz F.
- Rudzicz Frank
- Rudzicz Frank
- Schneiderman Carl R.
- Schroeter Juergen
- Seikel J. Anthony
- Stevens Kenneth N.
- Tapus Adriana
- Tapus Adriana
- Trnka Keith
- ubthong Nuttakorn
- Walls Ron
- Yorkston Kathryn M.
- Publication venue
- 'Morgan & Claypool Publishers LLC'
- Publication date
- Field of study
No full textMultiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
- Author
- Allenby Greg M.
- Ariely Dan
- Bjork Staffan
- Brinberg David L.
- Bruine de Bruin Wandi
- Camerer Colin
- Chapman Gretchen B.
- Chapman Gretchen B.
- Damisch Lysann
- Dato-On Mary C.
- Davis Donna F.
- Deighton John
- Ehrenberg A.S.C.
- Eric Yorkston
- Gelfand Alan E.
- Hall Crystal C.
- Herr Paul M.
- Herr Paul M.
- Joseph C. Nunes
- Kardes Frank R.
- Kleiser Susan B.
- Koop Gregory. J.
- Kubovy Michael
- Lynch John G.
- Lynch John G.
- Lynch John G.
- MacFie Halliday J.
- March James G.
- Mayhew Glenn E.
- Mochon Daniel
- Mussweiler Thomas
- Mussweiler Thomas
- Nam Myungwoo
- Novemsky Nathan
- Ordóñez Lisa D.
- Page Benjamin I.
- Page Lionel
- Parducci Alan
- Peter Boatwright
- Podsakoff Philip M.
- Raghunathan Rajagopal
- Redden Joseph P.
- Reiss Peter C.
- Rolls Barbara J.
- Rolls Barbara J.
- Rossi Peter E.
- Rota Lauren M.
- Schwarz Norbert
- Schwarz Norbert
- Schwarz Norbert
- Sherif Muzafer
- Tanuka Ghoshal
- Thaler Richard H.
- Tversky Amos
- Wang Xiao-Tian
- Winer Russell S.
- Wright George
- Wyer Robert S.
- Zellner Debra A.
- Zellner Debra A.
- Zellner Debra A.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textForeign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy
- Author
- A. Reuber
- Alka Citrin
- Anand Swaminathan
- Andrew Delios
- Anna Cui
- Anoop Madhok
- Barbara Loken
- Birger Wernerfelt
- Bo. Rundh
- Bodil Blichfeldt
- Bruce Kogut
- C. Park
- Chris Hendry
- Dale Krueger
- Dale Littler
- Dana Alden
- Daniel Smith
- Daphne Yiu
- David Aaker
- David Aaker
- David Aaker
- David Midgley
- Edward Tauber
- Edward Tauber
- Edwin Nijssen
- Elizabeth Hirschman
- Eric Yorkston
- Eva Martinez
- Everett Rogers
- Franklin Root
- Franziska Volckner
- Frederic Scherer
- Gary Hamel
- Geert Hofstede
- Geert Hofstede
- Glenn Carroll
- Harish Kapoor
- Harry Barkema
- Harry Triandis
- Hongxin Zhao
- Hubert Gatignon
- Ikujiro Nonaka
- Imad Baalbaki
- Isabel Buil
- J. Shaver
- Jack Nickerson
- James Engel
- Jan Johanson
- Jan Johanson
- Jan-Benedict Steenkamp
- Jay Barney
- Jay Barney
- Jean Boddewyn
- Jean-Francois Hennart
- Jean-Noel Kapferer
- Jeryl Whitelock
- Jiatao Li
- Jill Klein
- John Quelch
- Jose Mata
- Joseph McGrath
- Joseph Morein
- Julien Cayla
- Julio Cervino
- Kathleen Eisenhardt
- Keith Brouthers
- Kenichi Ohmae
- Kent Eriksson
- Kevin Keller
- Kjell Toften
- Leif Hem
- Lutz Erbring
- Manjit Yadav
- Manoj Agarwal
- Mark Gehlhar
- Mary Sullivan
- Meredith Downes
- Michael McCarthy
- Mike Peng
- Ming Hsieh
- Niraj Dawar
- P. Varadarajan
- Paul Bottomley
- Philip Kotler
- Rajendra Srivastava
- Regis McKenna
- Richard Klink
- Richard Schmalensee
- Richard Staelin
- Robert Buzzell
- Roger Kerin
- S. Cavusgil
- Saeed Samiee
- Sanjoy Ghose
- Sengun Yeniyurt
- Shaoming Zou
- Shaoming Zou
- Sharon Ng
- Shelby Hunt
- Sheri Bridges
- Simon Collinson
- Srinivas Reddy
- Stanislav Dobrev
- Stephen Tallman
- Subhash Jain
- Susan Broniarczyk
- Susan Douglas
- Susan Douglas
- Theodore Levitt
- Thorsten Hennig-Thurau
- Ting Zhu
- Tom Buday
- Tom Duncan
- Tulin Erdem
- Tulin Erdem
- William Davidson
- Xiaoli Nan
- Yong Pak
- Yu Henry Xie
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
No full text
