Most important strategic and managerial factors for plant-based milk analogue entrance in China using Blue Ocean Strategy

Using semi-structured interviews ten professionals from the industry provided an insight into the current landscape of plant-based milk analogs in China and graded each factor from 1 to 5. Their responses were analyzed via coding and grouped as themes around each factor. Results showed that for a plant-based milk analog company choosing to enter the Chinese food market, the most important factors are market attractiveness, scaling up possibility, availability of substitutes and product attributes, as well as e-commerce. It is recommended to focus on these factors to better understand the competitive landscape and the most important consumer values as well as possibly expand in the future

Most important strategic and managerial factors for plant-based milk analogue entrance in China using Blue Ocean Strategy

Using semi-structured interviews ten professionals from the industry provided an insight into the current landscape of plant-based milk analogs in China and graded each factor from 1 to 5. Their responses were analyzed via coding and grouped as themes around each factor. Results showed that for a plant-based milk analog company choosing to enter the Chinese food market, the most important factors are market attractiveness, scaling up possibility, availability of substitutes and product attributes, as well as e-commerce. It is recommended to focus on these factors to better understand the competitive landscape and the most important consumer values as well as possibly expand in the future