NEUROMARKETING OF FINANCIAL REPORTING: RUSSIAN VIEW OF METHODOLOGY FOR IMPROVING REPORTING

Neuromarketing of financial reporting is a topic of interest to all representatives of the professional accounting and auditing environment. This paper will present the main problems of modern financial accounting, and possible solutions to them using neuromarketing methods. Thus, in order for financial statements to allow companies to attract new investments, as well as to avoid penalties from the tax authorities, organizations need to regard reporting as a commodity whose main consumers are users of these financial statements. In order to make this product interesting for consumers, companies need to attract their attention using neuromarketing methods, which will allow investors, tax authorities and lending organizations to quickly and efficiently use of data on the company\u27s business operations, as well as make the necessary economic decisions faster. Thus, an easy, understandable and accessible presentation of the results of an enterprise’s economic activity at the reporting date may allow both firms and users of financial statements to interact more effectively

Uncertainty of the implementation time of geodynamic monitoring system in multi-criteria ranking of alternatives

The paper deals with the problem of ranking alternatives to geodynamic monitoring systems in the case of uncertainty of their implementation time. The problem is characterized by the fact that the choice of alternatives and the effect of it depends on the quality properties of the applied organizational and technical solutions, taking into account the time of implementation. The ordering of alternatives is proposed taking into account the uncertainty of the implementation time factors. Ranking is realized by comparing the trees of functional characteristics of alternatives taking into account the compliance of their characteristics with time-varying requirement

Constitutive and numerical modeling of chemical and mechanical phenomena in thermal barrier coatings for gas turbine blades of aircraft engines

Виконано моделювання хімічних і механічних явищ, та розроблені узагальнені визначальні співвідношення, які можуть бути використано для розрахунків залежних від часу розподілень напружень та пошкоджуваності термоізоляції лопаток газових турбін авіаційних двигунів. Розроблені визначальні співвідношення впроваджено в формі структурних моделей для аналізу пошкоджуваності в часі термоізоляції лопаток газових турбін авіаційних двигунів, для аналізу міцності та тривалої міцності, для забезпечення безпечної роботи лопаток газових турбін авіаційних двигунів

Rigidity of escaping dynamics for transcendental entire functions

We prove an analog of Boettcher's theorem for transcendental entire functions in the Eremenko-Lyubich class B. More precisely, let f and g be entire functions with bounded sets of singular values and suppose that f and g belong to the same parameter space (i.e., are *quasiconformally equivalent* in the sense of Eremenko and Lyubich). Then f and g are conjugate when restricted to the set of points which remain in some sufficiently small neighborhood of infinity under iteration. Furthermore, this conjugacy extends to a quasiconformal self-map of the plane. We also prove that this conjugacy is essentially unique. In particular, we show that an Eremenko-Lyubich class function f has no invariant line fields on its escaping set. Finally, we show that any two hyperbolic Eremenko-Lyubich class functions f and g which belong to the same parameter space are conjugate on their sets of escaping points.Comment: 28 pages; 2 figures. Final version (October 2008). Various modificiations were made, including the introduction of Proposition 3.6, which was not formally stated previously, and the inclusion of a new figure. No major changes otherwis

Meromorphic traveling wave solutions of the complex cubic-quintic Ginzburg-Landau equation

We look for singlevalued solutions of the squared modulus M of the traveling wave reduction of the complex cubic-quintic Ginzburg-Landau equation. Using Clunie's lemma, we first prove that any meromorphic solution M is necessarily elliptic or degenerate elliptic. We then give the two canonical decompositions of the new elliptic solution recently obtained by the subequation method.Comment: 14 pages, no figure, to appear, Acta Applicandae Mathematica

Photoproduction of Long-Lived Holes and Electronic Processes in Intrinsic Electric Fields Seen through Photoinduced Absorption and Dichroism in Ca_3Ga_{2-x}Mn_xGe_3O_{12} Garnets

Long-lived photoinduced absorption and dichroism in the Ca_3Ga_{2-x}Mn_xGe_3O_{12} garnets with x < 0.06 were examined versus temperature and pumping intensity. Unusual features of the kinetics of photoinduced phenomena are indicative of the underlying electronic processes. The comparison with the case of Ca_3Mn_2Ge_3O_{12}, explored earlier by the authors, permits one to finally establish the main common mechanisms of photoinduced absorption and dichroism caused by random electric fields of photoproduced charges (hole polarons). The rate of their diffusion and relaxation through recombination is strongly influenced by the same fields, whose large statistical straggling is responsible for a broad continuous set of relaxation components (observed in the relaxation time range from 1 to about 1000 min). For Ca_3Ga_{2-x}Mn_xGe_3O_{12}, the time and temperature dependences of photoinduced absorption and dichroism bear a strong imprint of structure imperfection increasing with x.Comment: 20 pages, 10 figure

Left Hemithyroidectomy in Combined Thyroid Cancer with Previous Right Lobe Tumour Surgery: a Clinical Case

Background. Combined thyroid cancer is extremely rare. There is no unified approach currently to the choice of treatment and extent of surgery in combined cancer.Aim. A clinical case description of left hemithyroidectomy for follicular papillary cancer in a patient previously operated for follicular right lobe cancer with right recurrent laryngeal nerve injury.Materials and methods. Patient N., 48 yo, had a routine surgical admission in December 2019 with nodular goiter in left thyroid lobe. Suspicio c-r of left thyroid lobe. Condition after right hemithyroidectomy in 2002, postoperative paresis of right recurrent laryngeal nerve.Results. The patient had a routine surgery upon further examination. Morbid histology corresponded to follicular papillary cancer of left thyroid lobe.Discussion. Combined thyroid cancers are relatively poorly documented, stimulating further case studies. The chosen extent of surgery and iatrogenic injury of right recurrent laryngeal nerve in history are also distinctive of this clinical case.Conclusion. A non-standard extent of surgery is described in a clinical case of combined thyroid cancer complicated by postoperative paresis of right recurrent laryngeal nerve in history

Laparoscopic retropubic extraurethral adenomectomy

Introduction. Existing methods of surgical treatment of benign prostatic hyperplasia are accompanied by the frequent development of postoperative complications, such as urinary incontinence, retrograde ejaculation, and urethral strictures. The method of preserving the prostatic urethra has been developed for a long time. At present, it is possible to use the operation technique and perform laparoscopic urethral-sparing adenomectomy.Objective. To assess the possibility of performing extraurethral adenomectomy with prostatic urethral preservation using the laparoscopic approach, its advantages and disadvantages.Materials and methods. Based on St. Luke’s Simferopol сlinical Multidisciplinary Medical Center, 35 successful laparoscopic operations were performed to remove benign prostate hyperplasia with the prostatic urethra preservation. The features of the operation are laparoscopic access, a transverse section of the capsule, alternate isolation of adenomatous nodes while preserving the prostatic urethra on the catheter without replacing it during the operation, suturing the capsule with a decrease in space from the removed adenomatous nodes. Urethral preservation provided accelerated epithelialization of the defect, in the absence of the formation of a “prevesical” space.Results. After the operation, it is possible to turn off the urinary bladder irrigation system earlier (up to 4 – 6 hours after the operation) and early removal of the catheter after surgery (2 – 3 days). The hospital stay averaged 5.7 days. Urination was restored immediately after catheter removal in 92% of the patients. There were no elements of dysuria, particularly urinary incontinence. Prostate volume measured throughout transrectal ultrasound after operation was 20 – 24 cm³.Conclusion. The technique of retropubic extraurethral adenomectomy with prostatic urethral preservation can be performed in laparoscopic technique. The advantages are early activation of the patient and discharge from the hospital, early removal of the catheter with restoration of independent urination, absence of dysuria, urinary incontinence, and postoperative complications. The results of our study demonstrate the effectiveness of the laparoscopic extraurethral adenomectomy technique, the further development of this technique, and the possibility of its application in practice