Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Trajectories of attention capture the accumulation of brand utility during complex decision-making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final brand choice of 85% of consumers before they implement it. Even when observing eye movements in only the first quarter of the decision process, attention already predicts brand choice much better (45%) than chance levels (20%). This superior prediction performance is due to a “double attention lift” for the chosen brand: The chosen brand receives progressively more attention toward the moment of choice, and more of this attention is devoted to integrating information about the brand rather than to comparing it with other options. In contrast, the currently owned brand grabs attention early in the task, and its attention gain persists for brand-loyal consumers and shifts for brand-switching consumers. A new attention and choice model used in tandem with the Bayesian K-fold cross-validation methodology on eye-tracking data from 325 representative consumers uncovered these attention trajectory effects. The findings contribute to closing important knowledge gaps in the attention and choice literature and have implications for marketing research and managerial practice.</p

Comparison of Growth and Development Characteristics of Hair and Damascus Kids Reared under Extensive Conditions

The present study aimed to compare the growth and the development of Hair and Damascus kids reared under extensive conditions. The body weights of Damascus goats were significantly higher than that of the Hair goats during the 360 days growth period (P &lt; 0.05; P&lt;0.001). Body weight was influenced by birth type only at birth and on the 360th day of the growth period, and single-birth kids had higher values than twin-born kids (P &lt; 0.05). Exceptfor the 120th day of the growth period, the body weight of kids born in dam age group III was higher than that of kids born in the other dam age groups (P &lt; 0.05; P &lt; 0.01; P &lt; 0.001). The breed effect was markedly observed after the 120th day of the growth period concerning body measurements especially chest depth, rump height, and body length. Damascus goats were significantly higher than that in the Hair goats for these traits (P &lt; 0.001). It can be suggested that comparative studies containing the entire growth period should be conducted on other indigenous goat breeds (Angora, Honamlı, Kilis, and Norduz goat breeds) and to demonstrate the growth and development characteristics of these breeds

Östrus senkronizasyonu uygulanan saanen keçilerinde üreme özellikleri ve oğlaklarda büyüme özelliklerinin belirlenmesi]

This study aimed to determine the reproductive characteristics of Saanen goats of Australian origin using an estrus synchronization program with hormones (MPA and PMSG) in two different mating periods (Period I and Period II) and to investigate the survival rates and growth performances of kids. According to the results of the research, it was determined that pregnancy rate and litter size were higher in the mating period I (87% and 2.16) compared to mating period II (80.5% and 2.03), and it is hypothesized that this situation is related to the length of dry period of the goats. Although the mortality rate (P0.05). These results indicate that the kidding season should be an environmental factor to be taken into account when planning the production. In addition to this, it is important to optimize the care and management conditions, especially during the kidding season, due to the high multiple birth types for the estrus synchronization program in Saanen goats

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

The authors investigate and find evidence for advertising and sales promotion spillover effects for umbrella brands in frequently purchased packaged product categories. The authors also capture the impact of advertising (as well as use experience) on both utility mean and variance across two categories. They show that variance of the random component of utility declines over time on the basis of advertising (and use experience) in either category, This constitutes the first empirical evidence for the uncertainty-reducing role of advertising across categories for umbrella brands

Genetic Animal Heritage of Anatolia: Short-beaked Pigeon Genotypes

This study aimed to determine the morphological and morphometric characteristics of Bango, Mısıri and Baska pigeons, which have been preferred to breed as ornamental and diver pigeons in Anatolia. The ages of the pigeons were classified into four groups: 12-24 months of age (age group I), 25-36 months of age (age group II), 37-48 months of age (age group III), and 48 months of age and over (age group IV). These three pigeon genotypes were included in the bird group with short beak and small body structure. There were statistically significant differences among the genotypes in terms of body weight, head length-width, beak length-depth, chest depth-width, thoracic perimeter, tail and body length, wing span-length, tarsus diameter (p?0.01). Considering the body plumage color of pigeons, Mısıri and Bango pigeons show more similar appearance, however Baska pigeons has a different appearance from both genotypes. However, it is thought that it would be appropriate to evaluate morphological data together with genetic analysis. We think that these three pigeon genotypes should be taken under immediate protection in order to protect the domestic gene resources of Turkey.

Türkiye?in yerli gen kaynağı, muradiye dönek güvercinlerinin morfolojik özellikleri]

This study was conducted to investigate the morphological characteristics of Muradiye Dönek pigeon. It is a local animal genetic resource and cultural heritage and has an important place among the genotypes of domestic pigeons in Turkey. The animal material of this study consisted of 100 pigeons (50 females and 50 males) from seven pigeon enterprises. In the study, morphological characteristics were evaluated and morphometric measurements were determined. Body plumage colors of pigeons were determined as black (70%), red (16%) and blue (14%) galaca. In some birds, the yellow beaks and nails may bear black spots, which pigeon breeders refer to as ‘zikir’. The term ‘biyik’ (mustache) is used when black feathers appear among the white feathers on the head, and the term ‘kemer’ (belt) is used when black feathers appear in the tail. The differences between the mean values of body weight and wingspan (P<0.001), chest depth (P<0.05) values were statically significant for age groups, which were reported to affect flight characteristics in birds. As a result, when the morphological characteristics obtained in Muradiye Dönek pigeons are compared with other researchers, it is thought that the selection of these birds were carried out by the breeders in terms of the game behavior such as rotation movement during the diving and landing. Although the data obtained in the study support the hypothesis that Muradiye Dönek pigeons should be defined as a different breed, further studies with DNA analysis are required to confirm this situation. © 2021, Chartered Inst. of Building Services Engineers. All rights reserved.17,138This work is supported by the Scientific Research Project Fund of Tekirdağ Namık Kemal University under project number 10.GA.17.138 (NKUBAP, Tekirdağ, Turkey).This work is supported by the Scientific Research Project Fund of Tekirda? Nam?k Kemal University under project number 10.GA.17.138 (NKUBAP, Tekirda?, Turkey)

The morphological and morphometric characteristics of Alabadem pigeons

This study aimed to determine the morphological and morphometric characteristics of Alabadem pigeons, which are grown as ornamental pigeons in Edirne province, and to determine mutual traits with other indigenous pigeon breeds in Turkey by comparing with previous studies. Body weight (P < 0.001), head length (P < 0.01), head width (P < 0.05), beak length (P < 0.001), and tarsus diameter (P < 0.05) of age group III were higher than those of other age groups; however, the wingspan of age group II was greater than that of other age groups in Alabadem pigeon. Compared to other indigenous genotypes in Turkey, the Alabadem pigeon is a small-sized genotype. Alabadem pigeons were similar to Edremit butterfly pigeons and Thracian tumbler pigeons in terms of crested and blackeyed pigeons. On the other hand, the irregularly shaped mark (almond) on the head in Alabadem pigeons was similar to the wide-long irregular shaped mark on the neck of Edremit butterfly pigeons. Some basic plumage colors (black, yellow, and red) and intermediate colors (chickpea and scarlet) were identical to Alabadem pigeons and Thrace roller pigeons. Since Alabadem pigeons have many mutual characteristics with Edremit butterfly pigeons and Thracian roller pigeons, genetic studies may be recommended to determine the degree of relationship among these breeds.Tekirdag Namik Kemal University Scientific Research Project Coordination Unit [NKUBAP.10, 17.138]This study was funded by Tekirdag Namik Kemal University Scientific Research Project Coordination Unit (Project No: NKUBAP.10.GA.17.138)

Effects of graduation and working as a health professional employee on the awareness of patient safety

Amaç Bu çalışmanın amacı mezuniyet ve profesyonel sağlık personeli olarak çalışmanın hasta güvenliği üzerine etkinliğini belirlemektir. Yöntem Bu prospektif tanımlayıcı çalışma Namık Kemal Üniversitesi Sağlık Yüksek Okulu Hemşirelik bölümünde yapıldı. Çalışmada Sağlık Yüksek Okulu son sınıf öğrencileri (n=44)ve aynı okuldan mezun olmuş, çalışan yeni mezun hemşireler (n=35) yer aldı. Sosyo-demografik özellikler ve hasta güvenliği ile ilgili bilinçle ilgili veriler, yüzyüze görüşme sonrası özel olarak hazırlanmış veri formuyla toplandı. Toplanan veriler SPSS for Windows 17.0 istatistik program kullanılarak analiz edildi. Pearson Ki-kare ve Fisher kesinlik testleri gruplar arası karşılaştırılmada kullanıldı. Bulgular Yeni mezun hemşireler öğrencilerle kıyaslandığında tıbbi hataları tanımada ve tıbbi hataya sebep olan özellikleri tanımada daha bilinçlidirler (p<0.05). Sonuç Okuldan mezuniyet ve profesyonel sağlık personeli olarak çalışmak bir hemşirenin hasta güvenliği üzerine bilincini arttırır.Aim The aim of this study is to assess the effects of graduation and working as a health professional employee on the awareness of patient safety. Methods This prospective descriptive study was performed in Health High School Nursing Department of Namık Kemal University. Final year students (n=44) studying in Health High School Nursing Department and junior nurses (n=35) recently graduated from the same school were involved. The data dealing with the socio-demographic characteristics and the awareness on the patient safety were collected by using a specially prepared data sheath following a face to face interview. The collected data was analyzed by using SPSS for Windows 17.0 statistical package program. Pearson Chi-Square and Fisher&amp;#8217;s Exact tests were the preferred for intergroup comparisons. Results Junior nurses compared to the student nurses were more aware of the identification of the medical errors and the characteristics that would lead to medical errors (p&lt;0.05). All participants agreed on that an orientation based education and working experience would be effective in decreasing medical error rates. Conclusion Graduation from the school and working as a health professional employee increases the awareness of a nurse on patient safety

The Impact of Brand Quality on Shareholder Wealth

This study examines the impact of brand quality on three components of shareholder wealth: stock returns, systematic risk, and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth insofar as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth because they have a positive association with changes in systematic risk. The study introduces a contingency theory view to the marketing-finance interface by analyzing the moderating role of two factors that are widely followed by investors. The results show an unanticipated increase (decrease) in current-period earnings enhances (depletes) the positive impact of unanticipated changes in brand quality on stock returns and mitigates (enhances) their deleterious effects on changes in systematic risk. Similarly, brand quality is more valuable for firms facing increasing competition (i.e., unanticipated decreases in industry concentration). The results are robust to endogeneity concerns and across alternative models. The authors conclude by discussing the nuanced implications of their findings for shareholder wealth, reporting brand quality to investors, and its use in employee evaluation