Managerialism, the therapeutic habitus and the self in contemporary organising.

Over the last two decades, managerialism (Enteman, 1993) has become consolidated on multiple fronts. As a formula of governance, it has elaborated various vocabularies: the `audit society' (Power, 1997, 2007) has become entrenched in all types of organizations; surveillance methods (Lyon, 2001) have become increasingly dispersed and insidious; and — alongside —`new' concepts of subjectivity and the`self' are used to frame more intense regimes of self-discipline or what Tipton (1984) called `self-work'. These moves have been captured by Heelas (2002), Thrift (1997) and others in the term `soft capitalism'. In this article, we reflect upon this phenomenon by analysing some examples: `culture', `performativity', `knowledge' and `wellness'. Although they belong to a group often described as `fads' and `fashions' and dismissed as managerial `mumbo-jumbo', we suggest that their proliferation indicates a more stable cultural tendency of management discourses to capture subjectivity in its general agenda. We attempt to offer an historical-cultural interpretation from which this range of managerial concepts might be viewed. Our argument suggests that they have a certain cultural coherence that can be perhaps better glimpsed within a wider historical context. As a particular way in which managerialism frames its logic, analysing `soft capitalism' historically offers a reasonable basis for understanding the strength of its hard disciplinary edge as a regime of governance

Institutional adaptation: Demands for management reform and university administration

Higher education organizations around the world have always faced environmental changes. However, in the past decade altered societal expectations, new public policies, and technological innovations have created an unprecedented set of challenges for universities. Although the borders of universities have opened in new ways for thei