Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creation

AbstractThis research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty. It also highlights the moderating roles of Islamic religiosity. This study is survey research using a questionnaire to 450 Muslim tourists as the respondents. The data were collected using purposive sampling as the sampling method. After several preliminary tests, this study only used 375 usable responses in the analysis. It employed Structural Equation Model (SEM) with AMOS 24 as the software data analysis package. This study revealed that Islamic tourism destination attributes have significant impacts on service quality, customer engagement, and tourist loyalty. It found that service quality and tourist engagement are the antecedents of tourist value co-creation. Value co-creation also has a significant influence on tourist loyalty. Surprisingly, it also highlighted significant moderating impacts of religiosity. This research only focused on the Indonesian context; hence, the findings have limited generalization. Therefore, it may extend to other Muslim or non-Muslim countries which concern with Muslim-friendly tourism. Tourist loyalty has several antecedents which are not addressed in this study. Thus, future studies may address other influence factors, such as tourist sociocultural and psychological factors which relate to tourist loyalty. Finally, the managers have to concern with the tourist religiosity in providing their products or services

Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors

AbstractThis study aims to examine some antecedents of customer value co-creation in the Islamic bank industry. It also addresses the role of religiosity, perceived value and behavioral factors on customer value co-creation. This quantitative study used 400 respondents as the sample. Data were collected through survey and after some preliminary analyses, this study analyzed 390 responses in the main analysis. Data were analyzed using Covariance Based Structural Equation Modeling (CB-SEM) with AMOS 24 as the software package. The result indicates that several factors affect customer value co-creation, including religiosity, service quality, perceived value and customer commitment. Even though there is no significant direct relationship between satisfaction and customer value co-creation, it was found that satisfaction relates to customer value co-creation through customer commitment as the mediator. This study also found the moderating role of religiosity on the relationship between customer satisfaction and customer commitment. Limitations and future research are discussed