Perceptions of Agricultural Experts towards Barriers to the Adoption of Precision Agriculture

Precision agriculture holds significant potential for increasing crop yield, reducing costs, and ensuring environmental protection. However, the adoption of these technologies is impeded by certain barriers that need to be acknowledged. This survey aimed to investigate the perceptions of agricultural experts (n=142) regarding the barriers to adopting precision agriculture in Ardabil province, Iran. Data were collected through a questionnaire administered to the participants. The research tool was validated by a group of university staff, and its reliability was confirmed through a pilot study involving 30 experts, which yielded a high alpha value. Due to the prevailing COVID‐19 situation, data collection was conducted virtually. The findings indicated that the surveyed experts possessed a relatively good understanding of precision agriculture. Five factors, namely lack of knowledge, economic constraints, inadequate extension‐farmer interactions, data security concerns, and limited accessibility, collectively accounted for 73.34 percent of the total variance in barriers to adopting precision agricultural technologies. Due to the lack of knowledge and poor farmer‐extension interaction, extension courses are needed to improve farmers' knowledge and awareness of precision agriculture. Regarding the economic barriers, allocating the facilities and credits for developing and applying these technologies is necessary. Concerning the barriers to data security and lack of access, the government and related organizations should support farmers in solving internet access problems. Also, training and necessary facilities to maintain data security should be provided. Considering the effect of perception of usefulness on attitude, it is necessary to provide in‐service training to improve experts' knowledge and perceptions about these technologies' usefulness. Precision agriculture demonstration farms in research stations or farmers' farms with the interaction of experts can be effective

Perceptions of Agricultural Experts towards Barriers to the Adoption of Precision Agriculture

Precision agriculture holds significant potential for increasing crop yield, reducing costs, and ensuring environmental protection. However, the adoption of these technologies is impeded by certain barriers that need to be acknowledged. This survey aimed to investigate the perceptions of agricultural experts (n=142) regarding the barriers to adopting precision agriculture in Ardabil province, Iran. Data were collected through a questionnaire administered to the participants. The research tool was validated by a group of university staff, and its reliability was confirmed through a pilot study involving 30 experts, which yielded a high alpha value. Due to the prevailing COVID‐19 situation, data collection was conducted virtually. The findings indicated that the surveyed experts possessed a relatively good understanding of precision agriculture. Five factors, namely lack of knowledge, economic constraints, inadequate extension‐farmer interactions, data security concerns, and limited accessibility, collectively accounted for 73.34 percent of the total variance in barriers to adopting precision agricultural technologies. Due to the lack of knowledge and poor farmer‐extension interaction, extension courses are needed to improve farmers' knowledge and awareness of precision agriculture. Regarding the economic barriers, allocating the facilities and credits for developing and applying these technologies is necessary. Concerning the barriers to data security and lack of access, the government and related organizations should support farmers in solving internet access problems. Also, training and necessary facilities to maintain data security should be provided. Considering the effect of perception of usefulness on attitude, it is necessary to provide in‐service training to improve experts' knowledge and perceptions about these technologies' usefulness. Precision agriculture demonstration farms in research stations or farmers' farms with the interaction of experts can be effective

Extension Experts‘ Intentions to use Precision Agricultural Technologies, a Test with the Technology Acceptance Model

Precision agriculture (PA) is a farm management strategy that relies on various technologies to improve the productivity and sustainability of farming operations. The adoption of PA entails on-farm and off-farm benefits; however, the adoption rates remain low in Iran. Using the socio-psychological framework of the technology acceptance model (TAM), this study examined agricultural extension experts‘ intentions to use precision agricultural technologies (PATs) in Ardabil province, Iran. Structural equation modelling (SEM-PLS) was used to map the components of the TAM (perceived usefulness, perceived ease of use, and attitudes toward PATs). All the components of the TAM showed a significant effect on experts‘ intentions, confirming the importance of socio-psychological variables in predicting agricultural experts‘ decision to apply PATs. Experts perceived PATs as helpful and relatively easy to use. In addition, they had positive attitudes toward PATs and intended to use most PA technologies. The TAM posits that two attitudinal components of perceived usefulness (PU) and perceived ease of use (PEU) determine acceptance and use. PU is the degree to which one believes using technology would enhance job performance, while PEU is the degree to which using technology is free of effort. The results showed that PEU and PU had a positive impact on attitudes. The three constructs positively affected behavioural intention toward the application of PATs and explained 68.8% of the variance of this construct. Due to the novelty of PA in the country, PEU was the most critical determinant of intention