The complete color harmony: Expert color information for proffesional results. Pantone edition

Beverly, Massachusetts216 p.: illus.; 23 c

Pantone The 20th Century in Color

Buku ini memberikan informasi tentang pengetahuan warna Pantone dalam 100 tahun transformasinya. Mulai dari warna Pale Gold (15-0927 TPX) dan Almost Mauve (12-2103 TPX), pada Pameran Dunia 1900 di Paris yang bertabur warna dengan warna Rust (18-0248 TPX) dan Modnight Navy (19-4110 TPX). Penulis sebagai kolabortor dan pakar warna Pantone mengidentifikasi lebih dari 200 karya seni, produk dan mode dan mencocokkannya dengan 80 palet warna Pantone untuk mengungkap tren, perubahan radikal dan kebangkitan berbagai seni rupa

Is Your Product Really Green? A Content Analysis to Reassess Green Advertising

This article investigates the changes in green advertising by conceptually replicating and extending Carlson, Grove, and Kangun's 1993 study. A content analysis of 433 unique ads from 18 magazine titles published in 2009 and 2010 demonstrates that advertisers attempted to address growing public concern for the environment and the demand for green products and services as emerge from the analyses of the ads' target, objective, and the executional elements. Contrary to Carlson, Grove, and Kangun's findings, the majority of environmental claims were deemed acceptable, implying a trend toward more trustworthy and reliable green advertising