POLITICAL NEWS SOCIAL MEDIA AND POLITICAL PARTICIPATION 2024 BEGINNER VOTER AT THE UNIVERSITY OF NORTH SUMATRA

This study aims to determine how the relationship between political news on social media and new voters' political participation 2024 at the University of North Sumatra. And what social media is most interested by University of North Sumatra students who are classified as 2024 new voters' in accessing political news. The theories used as support in this research are theories of social media, political communication, and political participation. The method used is descriptive quantitative to describe, examine, and explain something that is studied as it is, and draw conclusions from phenomena that can be observed using numbers. The result of this study is that there is a relationship between access to political news on social media on the political participation of 2024 first-time voters at the University of North Sumatra. The majority of University of North Sumatra students who are classified as 2024 first-time voters are passive participants, which means that students only use their voting rights as a form of participation in general elections. And the most popular social media in accessing political news is Instagram

ANALYSIS OF INFLUENCER @SHABRINAALUNA'S STRATEGY IN MANAGING INSTAGRAM CONTENT TO BUILD FOLLOWERS' TRUST

This study aims to determine influencer marketing in managing Instagram content as an effort to build the trust of its followers. The type of research used is a qualitative approach, and data collection is in the form of semi-structured interviews, observation, and documentation. The results of this research influencer marketing manage content using four elements of value, namely; content management to communicate product quality through photos and details of the photo so that the quality and background for taking photos are also considered so that the quality and photos are appropriate. Build followers' trust through captions and usually to show promotions of the products or services represented, the value of ease of communicating through tags or mentions of the represented brand accounts, emotional factors communicating through honest reviews to increase customer loyalty and satisfaction