Agricultural Marketing Research Needs in the 1970's

CONTENTS : THE EMERGING FOOD AND FIBER SYSTEM: IMPLICATIONS FOR AGRICULTURE, by Marshall R. Godwin and Lonnie L. Jones; WHAT WE SHOULD HAVE LEARNED FROM THE RESEARCH PROGRAMS OF THE 1960'S, by Willard F. Mueller; MARKETING RESEARCH NEEDS IN THE 70'S,by W.O. Eikhoff; THE MORPHOLOGY OF LAND-GRANT UNIVERSITY AGRICULTURAL MARKETING RESEARCH AND ITS RELATIONSHIP TO DYNAMIC AGRICULTURE, by Thomas L. Sporleder and John P. Nichols; A UNIVERSITY ADMINISTRATOR'S VIEW FOR IMPLEMENTING EFFECTIVE MARKET RESEARCH, by Elmer R. Kiehl; EFFECTIVE MARKET RESEARCH - A PRIVATE CONSULTANT'S APPROACH, by R. E. Seltze