74 research outputs found

    An empirical investigation on factors influencing choice of foreign market by media firms

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    This study examines a number of factors suggested in the literature as important determinants of the foreign market selection. Key strategic factors are determined as four groups: host-country characteristics, firm-specific factors, competitive situation and content adaptation. In this study, multiple regression and path analysis are used. To test the model with modeling techniques, the necessary data from 29 media firms were used. It is based on a questionnaire, which has provided several insights into market selection elements. Our findings indicate that all components of the host country, exporting companies, competitive situation and the content adaptation could influence positively the selection of foreign market. The results also indicate that the adaptation of content was the most effective in choosing a foreign market. In addition, cross-cultural adaptation is an important component in selection of foreign markets. The results also suggest that the causal relationships between the independent variables are positive and significant, while the relationship between the content adaptation and the competitive situation has not been confirmed

    The Brand Image Assessment of Locally Manufactured Fans: Survey Report

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    Brand image creation and its differentiation are major marketing tools for brand building and maintenance. Here we are presenting brand image of different fans sold in the local market of Karachi. The study is based on Yound & Rubicam model. The determinants of Keller’s model as illustrated in previous issues were Awareness, Usage, Judgment, Performance and Imagery

    CONFERENCE REPORT:2nd International marketing management conference 22nd to 23rd January 2008 Tehran-Iran

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    The 2nd International Marketing Management Conference was held at Tehran, Iran during January 22 – 23, 2008. The conference was organized by Aryana Industrial and research group and was sponsored by the key Iranian universities i. e. University of Qum, Iran University – Tehran, National University of Shiraz and Business Institute of Isphahan. In order to provide an opportunity to the participants, professionals and experts to interact and exchange views an exhibition was held concurrently in the campus of Iran University

    MARKETING MIX AND THE BRAND REPUTATION OF NOKIA

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    Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies a premium price. In this survey we assessed the reasons for preference of this brand based on established parameters of marketing mix (the 4 Ps). The objective of this study was to measure the extent of preference of these parameters. For this purpose a questionnaire was developed and administered to 240 respondents.The alternate hypothesis that at least one of the predictor variables would have a linear relationship with the dependent variable brand reputation was accepted. R² is 0.53, which indicates that about 53% of the variation on the dependent variable is explained by the predictor variable, which is significantly moderate. Among all the independent variables the slope for the product quality and promotion (advertising & communication) were higher than the rest.Regression coefficients for product quality and promotion (advertising & communication) were 0.95 and 0.85 respectively. This means that an increase in one rating (on the scale of five to one) of product quality and promotion (advertising & communication) would cause brand reputation to increase by 0.95 and 0.85 rating respectively

    PAKLAND CEMENT LIMITED

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    This case study has been presented at the International conference on management cases, and has been published in select Cases in Management, IMT Ghaziabad, India

    Towards effective management protocols: A transnational review of the state-of-the-art of coronavirus disease 2019 (COVID-19) in Pakistan and the United Arab Emirates

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    Coronavirus disease 2019 (COVID-19) has proliferated rapidly in Pakistan, adversely affecting every province. The grave repercussions that the pandemic has elicited in Pakistan have evoked a dire need for drastic measures to be employed at both the governmental and provincial levels. Due to the inequitable appropriation of healthcare resources with respect to the various provinces, however, a stark contrast in terms of morbidity and mortality persists. Furthermore, considering that Pakistani citizens constitute a noteworthy proportion of expatriates residing in the United Arab Emirates (UAE) and the close proximity of the two countries, due consideration of the situation in the UAE is also warranted. We present a transnational review to delineate the current state-of-the-art in Pakistan and the United Arab Emirates and evaluate pragmatic management protocols that remain at the epicenter of a national healthcare conundrum

    THE DIRECT EFFECTS OF NIFEDIPINE ON CHOLESTEROL CRYSTALLIZATION AND VULNERABLE PLAQUE’S

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    Tibia fractures managed with minimally invasive internal fixation: a case series of 20 cases

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    Distal tibia fractures are frequently associated with an extensive soft tissue injury, leading to a higher risk of complications such as skin complications, infection, non-union, and eventually poor overall outcome. This study aims to measure the outcome of open/closed distal tibia fractures treated with minimally invasive internal fixation. We aim to propose an algorithm for the management of distal tibia fractures by evaluating the treatment options, outcomes, and risk factors present. This study is a case series study of all distal tibia fractures treated surgically in Kamineni Academy of Medical Sciences, LB Nagar from 2018 to 2022. Patient records were reviewed to analyze the outcomes of surgical treatment and the risk factors associated with it
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