11 research outputs found

    Students’ Perceptions and Misperceptions of the Communication Major: Opportunities and Challenges of Reputation

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    This study investigates undergraduate students\u27 perceptions of the content, difficulty, and value of the Communication major. Students in majors other than Communication from two universities indicated that the content of the Communication major was valuable and, in some cases, involved difficult tasks. However, the major was perceived as easier than any other compared discipline. The students surveyed demonstrated low to moderate belief in most popular “myths” regarding Communication as an academic field. A number of potential strategies to increase awareness of the value of a degree in communication are provided, which can be adapted for use with existing departmental marketing strategies

    Headlines and hashtags: communicating science during an outbreak

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    https://kent-islandora.s3.us-east-2.amazonaws.com/node/10689/11450-thumbnail.jpgScience and medical professionals are often looked to as experts in the event of a health crisis, but relatively few have received formal training in science communication. We provide a brief review of the current outbreak situation and suggestions for engaging in reliable, effective science communication online.</p

    A Social Cognitive Theory Approach to Understanding Parental Attitudes and Intentions to Vaccinate Children during the COVID-19 Pandemic

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    https://kent-islandora.s3.us-east-2.amazonaws.com/node/17611/87657-thumbnail.jpgThe distribution of the COVID-19 vaccine represents a path towards global health after a worldwide pandemic. Yet, the U.S. response to the vaccination rollout has been politically polarized. The aim of this paper is to contribute to the understanding of the contextual factors that influence parents’ attitudes towards health officials and their intention to vaccinate children, focusing on communication behaviors, personal factors, and geographic locations. We use Bandura’s triadic reciprocal determinism (TRD) model which posits reciprocal influence between personal factors, environmental factors, and behaviors. We found that personal factors (having younger children and identifying as Republican partisans), and the behavioral factor of conservative news use were significantly related to more negative attitudes towards health officials and lower vaccination intentions. Conversely, Democrats and liberal news use were significantly related to warmer attitudes and greater vaccination intentions. The environmental factor of geographic location across four states with different partisan dynamics was not significantly related to attitudes and behavioral intentions. Results from a post-hoc analysis show that news media use and partisanship were the strongest correlates of parents’ attitudes towards health officials. This evidence points to the politicization of the COVID-19 vaccine being a key consideration regarding vaccine uptake.</p
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