1,527 research outputs found

    That Critical Absence

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    Assessment of Non-Indexed Open Access Journals Impact

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    The journal impact factor remains a controversial metric and its widespread adoption has critical implications for the development of open access journals not indexed by the Web of Science. The present study evolved from collaborations with editors of a small open-access locally published social sciences journal to assess its global reach and research value according to the professed scope and mission of the journal. Using a combination of Google Scholar and BePress data, we built a customized multifaceted framework to measure the success of this journal beyond citation counts. Our analysis incorporated the bibliometric concepts of popularity and prestige, as well as measures of readership and global reach in order to quantify the journal\u27s impact for prospective contributors. This poster will highlight the issues and benefits of using various types of data available to assess the impact of a journal

    The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor

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    The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current study was to examine the impact of primary tenet success/failure, game attendance, and team connection on the corporate image, reputation, and credibility of the naming-rights sponsor. MetLife Stadium in the New York City metropolitan area was chosen as the unique context for this examination. The results indicated that game attendance had a significant effect on respondents’ image of MetLife. Full results, as well as practical and theoretical implications, are discussed
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