4 research outputs found
The effects of ict on sports fan management
This contribution studies the role of Information and Communication Technology (ICT) in the fan engagement
process and the role ITC can play in enabling the reconfiguration of a sports organization.
This approach combines social enterprise, sports context, and ICT theories in discussing the concepts
of fan quantity, feedback, and involvement. The study highlights the value of fans as relevant stakeholders
in sports organizations and as key players in the creation of value. Sport organizations as social
enterprises simultaneously seek sporting, economic as well as social results. ICT can increase the value
of fans as assets, reinforcing the integration of these three forms of results. Three emblematic case histories
describe and exemplify the theoretical argument presented in this chapter and offer stimuli for
the discussion of both theoretical and managerial implications