7 research outputs found
Nudge Effect of Fact-Check Alerts: Source Influence and Media Skepticism on Sharing of News Misinformation in Social Media
10.1177/2056305119897322Social Media and Society6
Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency
10.1177/1077699013503162Journalism and Mass Communication Quarterly904736-75
Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies
10.1016/j.chb.2014.02.039Computers in Human Behavior35140-147CHBE
Recommended from our members
Source effects in the micro-mobilization of collective action via social media
Research has shown that micro-mobilization efforts that invoke social media rely heavily on the influence of personal networks to motivate collective action participation. This study examines whether this trend applies (a) to networks of different levels of personalness, (b) to causes and organizations which people are either unaware of or not affiliated with, and (c) how personal networks affect people's willingness to participate in online versus offline forms of collective action, when personal dispositional factors (activism- and issue involvement, perceived self-, technological-, and group efficacies) are considered. An experiment (N = 315) tested whether calls-to-action by different sources via social media (close personal networks v. distant social networks v. organization officials) influence individuals’ willingness to publicly express support online through social media-based collective activities (e.g. commenting, hyperlinking, ‘Liking’, etc.) and offline activities (e.g. demonstrations, donning campaign materials, etc.). Findings are leveraged to provide practical insight and to inform theoretical development in these domains
Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism
© The Author(s) 2018. This project investigated how issue involvement and positive affect are related to attitude and behavioral intention in the context of episodically and thematically framed corporate social responsibility (CSR) messages. We examined mediation effects of message elaboration on issue involvement and affect as well as moderation effects of dispositional skepticism on the relationships between affect, and attitude and behavioral intention. Results from two message-embedded surveys show that for the two types of messages used, issue involvement was positively correlated with positive affect and, consequently, with attitude and behavioral intention. However, for episodically framed messages, route-of-information processing mediated the relationship between issue involvement and affect. Dispositional skepticism moderated the relationship between positive affect and attitude toward the organization for these messages but did not affect behavioral intention. Overall, the findings suggest that prioritizing fact-based messaging over story-based messaging for involved publics could improve communication of the impact of CSR programs