Shortcomings of investior-based ratings of corporate reputation: An exploratory empirical study that shows a variety of stakeholder groups place greater emphasis on corporate ethics than profits.

We examine three assumptions commonly held in the corporate reputation literature: i) reputation ratings of owners and investors are generally representative of all stakeholders; ii) stakeholders will generally provide a higher reputation rating to firms that emphasize corporate social responsibility versus firms that do not; and iii) profitability is the primary criterion of importance to all stakeholders when rating a firm’s reputation. Using an exploratory in-class exercise our findings suggest that: i) there are significant differences among stakeholder groups in their reputation ratings; ii) firms that emphasize corporate social responsibility are not rated more highly across all stakeholder groups, and iii) for all stakeholder groups, the ethicality criterion explained more of the variance in firms’ reputation ratings than the profitability criterion

Empirical Archetypes for Strong Corporate Environmental Performance

We examine 45 existing case studies of firms with strong corporate environmental performance (CEP) to empirically identify four organizational configurations for successful sustainability. These four configurations represent different combinations of variables describing a firm’s external environment, organizational structure, and its strategy-related activities. More specifically, these configurations vary in having a benign or challenging external environment, a mechanistic or organic structure, a low-cost or differentiation strategy, hands-on or hands-off participation by the top-management-team, high or low consideration given to stakeholders, and a short or long-term time orientation. Taken together the four organizational configurations introduce an understanding of equifinality for achieving CEP. In other words, given an adequate variety of ingredients, there are multiple recipes for successful sustainability. Implications for scholars, practitioners, and policy-makers and other stakeholders are discussed