La Communication de Masse dans «Le village Global»

In this article, we assume that in the era of globalization where we live in this century, the influence of mass media on the people all around the world produces two effects: firstly, it is an adoption of values and ideas of foreign cultures that are presented by the media and the secondly refers to the attempt to preserve its own traditional values that can be shared with the world, without pretending to be a logical profit. This hypothesis is accompanied by the considerations on the development of media industries, in particular the transition from print to electronic age in which new media elements are in control and generate huge amounts of information, which with the help of the phenomena of globalization they have come to turn our world into a global village where there areboth diversity and unity, and all these elements are promoted through mass communication

Communication and Organizational Culture

The hypothesis upon which our approach is built is that, within an organization, managers acts, the premises of decisions and the personnel conduct are significantly influenced by the organizational culture. In this paper we propose to identify and analyze the fundamental components of organizational culture within the "Danubius" University of Galati. The internal integration and adaptation to socio-economic and cultural environments are the desirable finalities, based on values, principles, beliefs, symbols and specific customs, which are shared by organization members. What we aim is to prove that the symbolic dimension and the one showed within the organization are mutually reinforced, they are perceived, understood and interpreted by the staff as a single and indivisible entity