PHYSICAL ABUSE IN PAKISTANI TELEVISION DRAMAS: PERCEPTIONS OF WOMEN AND VICTIMS

The study was conducted to find out the perceptions of women regarding physical abuse in Pakistani TV dramas. The purpose was to observe the consumption patterns and level of awareness of female viewers about women rights through physical abuse in TV dramas. It also aimed to study perceptions of women victims about physical abuse in TV dramas. Social learning theory was used as theoretical framework. A sample of 300 women was surveyed from Lahore and questionnaire was developed to collect data after pretesting. Six victims of physical abuse were also interviewed to understand their perceptions and experiences regarding physical abuse in TV dramas. The findings of the study revealed that consumption of TV dramas regarding physical abuse increased level of awareness about women rights among female viewers