Public Media and Multicultural Globe

Public service broadcasting has been an important tool of communication since the early decades of the 20th century. It began with radio which led to the development of television and today we are witnessing various facets of public service broadcasting. The purpose of this paper is to trace the history of the ideal of public service broadcasting and how it is being affected by the multicultural audiences and transnational relations in the face of modern developments. Radio, being the cheapest and easy to carry, is still the most effective source of information for a much large strata of the population and has an edge over TV, especially in rural areas of the world

Imperilaism of Media and Developing Countries

During the history of mankind imperialism basically was in the forms of politics and economy. But due to the information revolution media emerged as the central mean and cause of domination not only for politics and economy but culture as well. During the twentieth century media emerged as the forth and central pillar of the society in the world and as usual again dominated by the western countries and was centralized at the few hands of transnational media groups especially USA. Media imperialism emerged from the west and it created entirely new phenomenal dominance of media to control, mange and change the culture of developing countries of the world. Then at national level few media groups created a media monopoly. Then at national level few media groups created a media monopoly so developing countries of the world are under the media war fare. But the advent of social media has neutralized this dominance to certain extend and gradually competing the rage of media imperialism of the west. This paper focuses on this aspect that, how social media is enabling the third world countries to set and maintain their own cultural agenda instead of only following the western media .After the traditional media i.e. newspapers, radio and television, a new form of media emerged in the form of social media due to the latent but robust product of internet. This social media is acquiring strength day by day and now has become a potential competitor of traditional electronic and print medi

Role of Leaders’ Qualification on Performance of Students at Primary Level in Punjab, Pakistan.

Leadership and management have a fundamental part in the quantitative development and qualitative expansion of an educational institute. The administration of a school has a big role towards the students’ performance whereas the real supports of administration are leadership and management .Role of leaders’ qualification on the performance of the students on primary level in community model schools and government girls’ primary school in the Punjab was seen in this research. Following standard methodology and using documentary fact for establishing the role of the leaders’ qualification on the performance of the students, this research has demonstrated that it does have significant impact. The study was made on population comprising of 350 schools (174 Community model school and 175 Govt. Girls primary schools) from 35 districts of the Punjab. The results show that community model schools are better in students’ performance than Govt. Girls Primary School because they have more qualified leader