71 research outputs found
The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs
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AI in public: the effects of technology bias, fears of public surveillance, and moral tradeoffs on privacy concerns
Applications of AI in public surveillance contexts fuel polemics among consumers and public policy makers alike. In two experimental studies, we explore the mechanisms that affect citizens’ attitudes towards government surveillance technologies. In Study 1, we show that the privacy and surveillance concerns are reduced when government (vs. firm) owns the data. Moreover, the fear of technology biases moderates the relationship between privacy concerns and willingness to adopt. In Study 2, we analyze the potential of anonymization of data collection to remedy the perceived privacy concerns. We find that the effect of anonymization of data collection on the willingness to support government surveillance technology goes through two parallel antecedents of privacy concerns: a reduction in perceived government intrusiveness and an increase in the perceived fairness and justice. Reduced privacy concerns ultimately increase the perceived usefulness of technological solution and increase the willingness to adopt
Capillary blood sampling: national recommendations on behalf of the Croatian Society of Medical Biochemistry and Laboratory Medicine
Capillary blood sampling is a medical procedure aimed at assisting in patient diagnosis, management and treatment, and is increasingly used worldwide, in part because of the increasing availability of point-of-care testing. It is also frequently used to obtain small blood volumes for laboratory testing because it minimizes pain. The capillary blood sampling procedure can influence the quality of the sample as well as the accuracy of test results, highlighting the need for immediate, widespread standardization. A recent nationwide survey of policies and practices related to capillary blood sampling in medical laboratories in Croatia has shown that capillary sampling procedures are not standardized and that only a small proportion of Croatian laboratories comply with guidelines from the Clinical Laboratory Standards Institute (CLSI) or the World Health Organization (WHO). The aim of this document is to provide recommendations for capillary blood sampling. This document has been produced by the Working Group for Capillary Blood Sampling within the Croatian Society of Medical Biochemistry and Laboratory Medicine. Our recommendations are based on existing available standards and recommendations (WHO Best Practices in Phlebotomy, CLSI GP42-A6 and CLSI C46-A2), which have been modified based on local logistical, cultural, legal and regulatory requirements. We hope that these recommendations will be a useful contribution to the standardization of capillary blood sampling in Croatia
Synergistic and cannibalization effects in a partnership loyalty program
The implicit promise of a partnership in a loyalty program (LP) is that the partners will gain new customers and the LP will reinforce the loyalty to focal partners. Although customers may be encouraged to cross-purchase from partners (which may create positive synergies), they can also switch among partners without forfeiting rewards (which may lead to the cannibalization of sales among partners). To explore these cross-partner effects, we analyze the evolution of customer purchases in a partnership LP across 33 partners from 16 industry sectors. We find that cannibalizations arise more frequently than synergies among partners, contributing to a “rich-get-richer” effect for high-penetration partners; e.g., 10% increase in transactions at department stores reduce transactions at apparel partners (by.04% for new transactions and by 1.18% for recurring customers); but in turn, they attract positive synergies from apparel (.11% increase in transactions by new customers and.37% for recurring transactions)
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