Upaya - Upaya yang Dilakukan Stasiun Radio dalam Menjaring Pemasang Iklan Kepada Pendengar (suatu Studi pada PT. Radio Chakra Bhuwana Malang)

: Malang city's famous progressive in providing information, not least with the city - the other big cities in Indonesia. Currently the city of Malang as fertile ground for business information in the packaging media, both print and electronic media, one of the advanced electronic media and still survive a radio. Radio broadcasting is a mass communication media components are used as conveying of information. Which can reach almost all city residents malang, any time, any place, and involve everyone (even illiterate) as well as anywhere. The technology used is very possible to overcome geographic barriers radio, weather and time.Moreover, with the development of satellite technology, radio is the cheapest electronic media, both the radio transmitter and receiver can be done while doing other things.Along with the development of this type of radio is radio the government, semi- government and private radio a much-loved community, especially among the middle down private radio with young segmentation not only convey just information but also entertainment, humor private radio as a means of entertainment evolved eventually play a significant role significant as the mass media.The method used is descriptive qualitative, aiming to gather information and facts - facts and phenomena investigated. It can be concluded that the Chakra Bhuwana FM radio listeners has increased the satisfaction of the needs - the needs and personal desires in a hearing broadcast on radio Bhuwana chakra, because in previous studies advertisers levels were obtained only at the intermediate level and above, and in this study the level of installer listeners classified ads to increase, as advertisers embrace the middle and upper-and middle down. Keywords: efforts - the efforts of radio stations in attracting advertisers to the audienc