Pharmacy Participation in Non-Prescription Syringe Sales in Los Angeles and San Francisco Counties, 2007

Increasing sterile syringe access for injection drug users (IDUs) is one way to prevent HIV and hepatitis C virus (HCV) transmission in this population. In 2005, California Senate Bill 1159 allowed counties to adopt the Disease Prevention Demonstration Project (DPDP). Where enacted, the DPDP allows pharmacies that register with the county to sell up to ten syringes to adults without a prescription. In the current study, we describe pharmacy participation in nonprescription syringe sales (NPSS) in two counties in California and examine factors associated with NPSS. Telephone and in-person interviews were conducted in Los Angeles (LA) and San Francisco (SF) with 238 pharmacies in 2007 (n = 67 in SF; n = 171 in LA). Quantitative survey items captured pharmacy registration with the county, pharmacy policies/practices, episodes and conditions of NPSS and refusals to sell, potential negative consequences of NPSS, and staff attitudes regarding HIV and HCV prevention for IDUs. Overall, 42% of pharmacies reported NPSS (28% in LA and 81% in SF), although only 34% had registered with the county (17% in LA and 76% in SF). Many pharmacies required proof of a medical condition (80% in LA and 30% in SF) and refused NPSS if the customer was a suspected IDU (74% in LA, 33% in SF). Few negative consequences of NPSS were reported. In multivariate logistic regression analysis, we found that the odds of NPSS were significantly higher among pharmacists who thought syringe access was important for preventing HIV among IDUs [adjusted odds ratio (AOR) = 2.95; 95% confidence interval (CI) = 1.10–7.92], were chain pharmacies (AOR = 12.5; 95% CI = 4.55–33.33), and were located in SF (AOR = 4.88; 95% CI = 1.94–12.28). These results suggest that NPSS were influenced by pharmacists’ perception. NPSS might be increased through greater educational efforts directed at pharmacists, particularly those in non-chain pharmacies

Customer Segmentation Using Exploratory Data Analysis and Clustering Methods: A Grocery Store Case Study

Customer segmentation is the process of uncovering behavioral patterns and characteristics that various customer groups may share. This process makes it easier to create marketing, service and sales efforts tailored to the needs of a specific group and enables marketers to better understand their audience, increase revenue, and earn greater market share. The goal of this study is to identify customer segments for a retail grocery store. We use the data set from Kaggle that contains information about customers’ purchasing behavior and monetary value, shopping modality, recency, as well as their campaign response patterns. We use exploratory data analysis and a modified version of the RMF segmentation technique to identify customer tiers within each shopping modality and use customer demographic characteristics to create customer profiles for each tier. In the next step we employ K-means clustering to create customer segments based on customer monetary value and recency. We then evaluate the responsiveness of each cluster to marketing campaigns and discounts