Pengaruh Kepercayaan Merek Terhadap Loyalitas Merek Melalui Keputusan Pembelian. (Studi Kasus Pelanggan Kendaraan Truk Fuso Merek Mitsubishi Pada PT. Borobudur Oto Mobil Di Kota Semarang)

Customer loyalty to the brand is a very important concept, especially on condition that the level of competition is very tight with low growth. In such conditions on brand loyalty is needed so that the company can survive. There are four variables that will be used as independent variables in this study, namely, the predictability of the brand, the brand competence, confidence in the company, and brand preferences.This study was conducted to determine the effect of predictability brand, brand competence, confidence in the company, and brand preferences on purchasing decisions and customer loyalty Mitsubishi truck. In this study using sampling techniques respondent random sampling, the number of respondents as many as 92 respondents. Analysis of the data used is path analysis.The results showed that the predictability of the brand, the brand competence, confidence in the company, and brand preferences partially and simultaneously has significant influence on purchasing decisions and loyalty. Based on path analysis, purchasing decision is a mediating variable on customer loyalty. Suggestions for the company is better able to improve the quality of Mitsubishi products, advantages and its uniqueness, able to educate their customers and increase the safety equipment in the truck

Pengaruh Motivasi Dan Kedisiplinan Terhadap Produktivitas Kerja Karyawan Bagian Produksi Pt.fumira Semarang

This study aimed to identify the influence of motivation and discipline on employee productivity of production department PT.FUMIRA Semarang. This study used an explanatory research approach to the 83 respondents to the census approach. The data were analyzed qualitatively and quantitatively using test validity, reliability testing, cross-table analysis, the correlation coefficient, simple linear regression, multiple linear regression, the coefficient of determination, t test and F test with tools SPSS 18 for windows. The results obtained are the motivation and discipline, positive impact on employee productivity, and discipline variables are variables that affect the greatest impact on employee productivity

Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pakuwon Asri Resident Kaliwungu, Kendal

Customer satisfaction with a product is influenced by many factors. Every individual has the desire and different taste. Product quality and price are the factors that influence consumer satisfaction, in addition to that there are many more factors that influence the level of customer satisfaction.Based on pre-survey has been made known quality product to the customer dissatisfaction on the quality of the product so thatconsumers believe that the price pais does not match with the quality of the existing. The purpose of this research are (a) to find the effect of the product quality to customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal (b) to find the effect of price to the customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal, (c) to find the effect of the product quality and price to the customer satisfaction atPakuwon Asri Resident Kaliwungu Kendal . Type is the type of research that used explanatory research. Samples were taken by 60 respondents that consumers who have bought a house in Pakuwon Asri Ressident and has been inhabited for more than 2 year. Determination of sample data collection used was proportionate stratifietpurposive sampling. Data analysis techniques using linear regression analysis. Based on these results it can be concluded that: (a) the quality of the products have a positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (b) the price has positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (c) the quality of the product and the price effect positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal. As together, Product Quality and price have an effect on customer satisfaction, anf the product Quality have a bigger efect then price of customer satisfaction. Suggestions are PT. Putra Sulardi Mandiri research should further improve product quality through improvements in quality home building. The building houses a strong and durable so as to improve customer satisfaction that has made a purchase

Pengaruhstrore Image Dan Store Atmosphere Terhadap Impulse Buying(studi Pada Konsumen Robinson Department Store Mal Ciputra Semarang

A fantastic development of the human need for clothing and current fashion era demands the modern retail to seek strategies to meet the needs of the consumer's desires. Recently, Robinson Department Store not stand as the only modern retail, especially in Semarang. The presence and development of other modern retails are supposed to make Robinson Department Store swiftly and began designing appropriate strategies and innovative products that can endure and must remain attractive to customers, so the company's purpose which is increasing products sales can be achieved. But in 2014, Robinson Department Store Mal Ciputra Semarang's sales profit has been decreased. Based on preliminary studies, poor quality products, less diverse products, unattractive store decoration, and unattractive arrangement of products display are found to be reasons that do not support consumers to impulse buying at Robinson Department Store Mal Ciputra Semarang.This study aims to determine the effect of Store Image and Store Atmosphere towards Impulse Buying of The Costumer of­ Robinson Department Store Mal Ciputra Semarang.Data collection techniques using purposive sampling with a sample of 100 consumers.Quantitative data were analyzed using SPSS version 15. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results showed that, Store Image has a significant effect on the Impulse Buying. Store Atmosphere has a significant effect on Impulse Buying. Then simultaneously, Store Image and Store Atmosphere have significant effect on Impulse Buying. Based on the multiple regression test, the result of the beta coefficient of Store Image shows the number 0.301, while the Store Atmosphere indicates the number 0.489. Store Atmosphere provides the most effect on Impulse Buying at Robinson Department Store Mal Ciputra Semarang.Enhancements of Store Image can be done by improving the quality and diversity of products, services of the employee (salesman), and decorations.Besides the enhancements of Store Atmosphere can be done through scent, cleanliness, colors and lighting of the room, and music. Through those things, the intention of impulse buying by consumers is expected to be increased in Robinson Department Store Mal Ciputra Semarang

Pemberdayaan Masyarakat Melalui Optimalisasi Pemanfaatan Trichoderma SP Sebagai Dekomposer Limbah Serasah Karet Dan Peranannya Dalam Mengendalikan Penyakit Jamur Akar Putih

KKN PPM ini bertujuan untuk meningkatkan pengetahuan dan keterampilan Kelompok tani Tangkuban Perahu dan Kelompok tani Mekar melalui penyuluhan dan demonstrasi tentang penerapan teknologi pengendalian penyakit jamur akar putih pada tanaman karet di Kenagarian Tebing Tinggi dan Kenagarian Sungai Duo Kabupaten Dharmasraya. Metode kegiatan dilaksanakan dalam bentuk penyuluhan, pendampingan dan demontrasi plot. Respon dari mitra dalam kegiatan KKN PPM ini sangat positif dan memiliki animo yang tinggi untuk menerapkan teknogi pengendalian penyakit jamur akar putih pada tanaman karet.  Petani juga antusias untuk melakukan pembuatan kompos sebagai alternatif penggunaan pupuk dan adanya peluang USAha yang baru. Adapun output dari kegiatan ini adalah teknologi pengendalian jamur akar putih dan pembuatan pupuk kompos limbah serasah.  Setelah kegiatan ini dilakukan diharapkan mitra dapat menerapkan secara terus menerus dan dapat pula menyebarluaskan teknologi yang sudah diterima untuk diterapkan ke kelompok tani/ petani lainnya di kenagarian tersebut dan kenagarian lainnya. Kata kunci: Pengendaian JAP, Karet, Kompos, Serasah, Trcihoderma s

Pengaruh Pelatihan, Kompensasi Dan Motivasi Kerja Terhadap Prestasi Kerja Karyawan Bagian Industri Pemasaran Di Perum Perhutani Unit I Jawa Tengah

Perum Perhutani is a company works in the sector of forest manufacturing covering the wood base and non wood base resource. The knowldge, skill and, detail abilities are important for the high productivity. The work of employee allows the good working environment, high motivation, comapny that runs well, so that the companys' goal can be achieved. The trainings, compensation and work motivation should be taken into consideration in order to improve the achievement of the employee. The aim of this reserach is to prove the influence trainings, compensation, and work motivation both as stimolous and partial. The method of reserach used for this reserach is the explanatory research. The method was questionary method, interview, and library reserach. The total number of the respondent is 55 people taken with the propotional sampling method. The technique of analysis is the analysis of double linear regretion supperted by SPSS17 program for Windows. The result of this research is that the training, compensation, and motivation towards Perum Perhutani Unit 1 Central Java shows statisfactory result. The traiings, compensation, and motivation brings significant result towards the work achievements. The variable of trainings and motivayion gives very strong influence towards the work achivements by 66.3% and 33.7% was influenced by the other veriable. The result of this research is that the training, compensation, and motivation towards Perum Perhutani Unit 1 Central Java shows statisfactory result. The traiings, compensation, and motivation brings significant result towards the work achievements. The variable of trainings and motivayion gives very strong influence towards the work achivements by 66.3% and 33.7% was influenced by the other veriable. Suggestions can be submitted is improving the quality of equipment and comfort room, claim medical expenses of patients to be more easy. .And for further research are discussed variables other than training, compensation and motivation, among others, the work environment and work disciplin