Territoires, produits et identités en mutation : Les Hautes-Côtes en Bourgogne viticole

Les questions de territoires et d’Appellations d’origine contrôlée (AOC) sont aujourd’hui au centre des préoccupations agricoles européennes. Dans ce contexte, la France et son terroir viticole offrent de nombreux exemples de réussites liées aux reconversions territoriales d’espaces en crise. Suite au décret du 4 août 1961, le vignoble des Hautes-Côtes en Bourgogne s’est ainsi vu attribuer une appellation régionale distincte qui concrétisait les efforts politiques et syndicaux d’une génération de polyculteurs-viticulteurs attachés à leur territoire d’origine. Cet article se propose d’analyser le rôle joué par l’AOC dans la construction, la différenciation et l’emblématisation du produit « Hautes-Côtes » et de son territoire. Il s’agit d’évaluer dans quelles mesures les politiques d’accompagnement et de développement économique ont conduit à une intégration de cette zone viticole dans une aire d’appellation plus large et, du même coup, à un gommage de ces particularités. Enfin, la reconnaissance de l’AOC et du terroir sera discutée à la lumière du remodelage de ce territoire en transition.Places, products and identities in transition. The Hautes-Côtes in Burgundy The issues of places, products and denomination of Origin have been at the core of the agricultural debate in Europe. In this context, France and its secular "terroir" illustrates many of the aspects of a successful transformation of agricultural regions in crisis. Following the decree of 4 August 1961, the Hautes-Côtes in Burgundy have been granted a Denomination of Origin which was the result of a major political and professional movement organised by a committed group of local farmers and wine-growers. This article will discuss the role of the Denomination of Origin in constructing, differentiating and emblematising the wines of the Hautes-Côtes. One of the main questions will be to assess to what extent the economic policies implemented have helped to restructure the region in relation to the granting of the Denomination of Origin. The article will also examine the relationship between the Hautes-Côtes and its neighbourhood vineyard, the Côte. Finally, the relationship between territory/"terroir", product and identity will be explored

La Gouvernance des Terroirs du vin: le point de vue de l'anthropologue

This chapter engages with the concept of terroir from an anthropological perspective. It argues that terroir needs to be examined not only in terms of governance, laws and regulations, but also in terms of the various representations at stake when debating about it. Producers and consumers have recently engaged with some of the issues attached to the geographical indications and their definition and as a result, terroir has expanded to the extent that it has lost its meaning. Globalisation has also added another dimension to the debate

Teaching Ethnography as Modern Languages Method: Legacies and Future Practices for Global Citizens

Most modern languages degrees in the UK include a Residence Abroad component, the key aims of which are to help students acquire a greater understanding of a new language and culture and to develop research skills. While the acquisition of linguistic competences has been well documented, cultural learning on the year abroad is less well researched. This article is based on an innovative pedagogic project carried out at the University of Southampton, in which students were provided with training in ethnographic methods and digital skills prior to their year abroad. This training was designed to foreground the process of cultural encounter and learning that students go through in order to carry out their individual Year Abroad Research Projects (YARPs). The paper will present results based on our analysis of the ‘raw data’ collected by students for their individual ethnographic YARPs, as well as individual interviews, focus group discussions, and the students’ reflective blog posts. It also draws on evidence from a semester long module entitled ‘Learning about Culture: Introduction to Ethnography’. We will highlight the main areas of successful cultural learning, and the places in which students come up against obstacles in their ethnographic encounters

Looking not for Truth, but Meaning: An introduction to ethnography with Professor Marion Demossier and Dr Margaret Hills de Zárate

Margaret Hills de Zarate - ORCID 0000-0003-1040-0959 https://orcid.org/0000-0003-1040-0959Addressing scholars new to ethnography in an interdisciplinary perspective, Prof. Marion Demossier and Dr. Margaret Hills de Zárate offer some reflections on the broader opportunities and implications of ethnographic approaches as a search not for truth, or rules, but for meaning in context. The authors discuss the opportunities and challenges of ethnography as opposed to other forms of data collection, reflexivity, the relationship between ethnography and text, and provide a range of further references.https://doi.org/10.31273/eirj.v5i2.2545pubpub

Consuming Wine in France: The 'Wandering' Drinker and the 'Vin-anomie'

Alcohol is not only big business, it has become an essential part of social relations in so many cultures that its global importance may be outdistancing its critics. Despite grim health warnings, its consumption is at an all-time high in many parts of the developed world. Perhaps because drinking has always played a key role in identity, its uses and meanings show no signs of abating. What does sake tell us about Japan or burgundy about France? How does the act of consuming or indeed abstaining from alcohol tie in with self-presentation, ethnicity, class and culture? How important is alcohol to feelings of belonging and notions of resistance? Answering these intriguing questions and many more, this timely book looks at alcohol consumption across cultures and what drinking means to the people who consume or, equally tellingly, refuse to consume. From Ireland to Hong Kong, Mexico to Germany, alcohol plays a key role in a wide range of functions: religious, familial, social, even political. Drinking Cultures situates its consumption within the context of these wider cultural practices and reveals how class, ethnicity and nationalism are all expressed through this very popular commodity. Drawing on original fieldwork, contributors look at the interplay of culture and power in bars and pubs, the significance of advertising symbols, the role of drink in day-to-day rituals and much more. The result is the first sustained, cross-cultural study of the profound impact alcohol has on national identity throughout the world today