Developing Shopping Abilities to Empower: An Ethnography of Moroccan Women in Supermarkets

This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics

An Institutional Perspective on Climate Change, Markets, and Consumption across Three Countries

This manuscript enriches knowledge about consumers’ responses to climate change actions. Through the lens of institutional theory, it examines the findings of three studies run in France, Morocco and the United States. In Morocco, consumers are more responsive to climate change actions when they are managed at the level of their country, and company. Moroccan consumers express ambivalent emotions when their supermarket engages in actions to combat climate change. In France, consumers are less responsive when their country engage in climate change actions, but they display positive responses towards their supermarkets’ climate change actions. In the United States, the responses are mitigated. As shown in the three studies, institutional contexts have an impact on consumers’ responses to climate change actions. The manuscript further provides managerial implications to support marketing actions that combat climate change. It further raises climate-related issues, like corporate hypocrisy, and discusses the role of educators and other agents of change to address climate change

A Commentary on the Dynamics of the Local and the Global, and the Representations of Minorities in Mediascapes

This commentary intends to extend knowledge about local identities with regard to their representations in the mediascape. It uses two focal MGDR papers and uncovers the opportunities for local identities to develop in global-local dynamics. This commentary reminds the interdependence between the global and the local and how local identities are formed. We discuss the accessibility of local identities and cultures

Representing Africa in the ‘Coming to America’ Films

Through an interpretive analysis of the two Eddie Murphy films Coming to America (CTA) and Coming 2 America , spaced nearly 30 years apart, this review essay underscores the persistence of Orientalist Othering of Africa. The negative images of Africa that are so engrained in people have been facilitated in significant part by a strategic, but perhaps unconscious, effort to socialize audiences into an identity construction process that casts Africans as inferior. Despite attempts at favorable depictions of Africa, these processes continue to play out

Building City Identities: A Consumer Perspective

This study complements current knowledge on city identity and city attachment through a phenomenological inquiry among 22 Casablanca consumer residents. Five Casablanca identities emerge: City of Escape, Busy Isolating City, Clustering City, Small City, and Dark City. The findings illuminate (1) how consumers build specific types of city identities; (2) demonstrate city identity as the outcome of interplays between various consumption experiences, perceived characteristics of spaces and places, and ambivalent emotions; and (3) update current knowledge on city attachment. This work further provides valuable recommendations to public authorities who are willing to leverage specific identities

Young children’s consumer agency:the case of French children and recycling

This research offers insights into children's agency in the context of recycling behaviors by exploring how children's agency might be enacted in various settings (e.g., family, school, neighborhood). Using a series of child-centered methods, the authors observe children's recycling behaviors at school and at home and investigate their behaviors using role-playing games and a verbalization phase that captures the children's understanding of recycling and their varying degrees of agency around recycling. The findings suggest that personal (knowledge, concern), environmental (family microenvironment, encouragement, spatial organization, physical accessibility to recycling bins), and behavioral (past experiences) factors can facilitate or constrain children's consumer agency. In particular, their level of agency varies according to each child's specific microenvironment within the family, the location where the recycling takes place (private versus public spaces), and communication patterns within the family. From these findings, we provide several recommendations for public policymakers and business managers

Fencing Fisher: Alternative Methods for Patenting Expressed Sequence Tags

International audienc

Shared happiness and relational identities among French grandmothers and grandchildren

International audienc

Consommation dans les liens entre grands-parents et petits-enfants. Une étude qualitative en France et au Maroc

International audienc

Comprendre les images perçues d'une ville: Les images de Casablanca (Maroc) à travers une typologie de ses étudiants

International audienc