3 research outputs found

    Ben and Jerry\u27s: When Subsidiaries Fight Back

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    Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While navigating this conflict that eventually resulted in a private settlement out of court, Ben and Jerry’s was forced to reconsider how to best maintain their own brand and mission, while simultaneously being a subsidiary

    Fiserv: Cybertrust

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    The goal of this project was to design a web app that creates a secure way for financial institutions and their account holders to interact with fintech applications. This addresses the data privacy issues that arise when account holders connect fintech applications to their financial accounts. The web app we delivered creates a user experience that enables account holders to explicitly consent to what financial data they share with the fintech apps they use

    Machine Learning Improves Customer Satisfaction

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    Within DMSi’s customer service platform, The Wedge, customers are able to submit new ideas for features using the Idea Portal. Within the Idea Portal, there are too many ideas with limited filtering capabilities. The goal of this project was to improve customer satisfaction and DMSi’s internal teams’ pain points through data available on The Wedge and the Design Studio team’s knowledge in machine learning. The final solution resulted in a recommendation engine geared toward customer satisfaction, and two reports: the Strategic Classification Report, which identifies ideas in line with DMSi’s company-wide strategic initiatives, and the Duplicate Detection Report, which identifies similar or identical ideas that can easily be merged
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