THE EFFECTIVENESS OF STATE LOGOS FOR FARM-RAISED CATFISH

Product differentiation can consist of identifying the corporate firm that produces the product (such as Kraft) or the producer cooperative that produces the product (such as Ocean Spray). The Catfish Institute (funded by producers, feed mills and processors) was created to promote the generic sales of farm-raised catfish. Also, a number of Mississippi catfish processors are differentiating their product by promoting it as Mississippi Farm-Raised Catfish. Louisiana farm-raised catfish are highly comparable in breeding, feeding and processing to catfish marketed as Mississippi Farm-Raised Catfish. Use of a state logo is based o the premise that loyalties tend to encourage food consumers to patronize local producers. Louisiana State University Agricultural Center researchers surveyed a sample of 5,000 households in three major Louisiana cities (New Orleans, Lafayette and Shreveport) in early 1992 to estimate their willingness to purchase a product classified as "Louisiana Farm-Raised Catfish," given the instate availability of catfish with the Mississippi Farm-Raised Catfish logo. The larger the percentage of Louisiana households willing to buy Louisiana Farm-Raised Catfish at higher or equal prices to Mississippi Farm-Raised Catfish, the more effective the proposed Louisiana logo and the stronger the premise that state loyalties exist and are effective. The survey data, which indicate that the proposed "Louisiana Farm-Raised Catfish" would be popular with many Louisiana consumers, were analyzed with respect to location (city) and socio-economic characteristics of the households using Logit analysis. As firms and states develop new nontraditional agricultural products, these results indicate that a state logo has the potential to be effectively used in promoting these new products.Agribusiness,

A CROSS SECTIONAL ANALYSIS OF CONSUMER TRENDS IN RED MEAT CONSUMPTION

Food consumption patterns have received considerable attention lately, especially changes in red meat consumption. This article examines and analyzes changes in meat consumption patterns in a southern state. Differences are reported based on demographics and consumer expressed preferences. The results reaffirm the negative role of health concerns and fat on red meat consumption and the positive influence on poultry and seafood. The findings agree with related other studies and suggest that further research into the changing meat consumption patterns is warranted.Food Consumption/Nutrition/Food Safety,

BOILED CRAWFISH CONSUMPTION IN LOUISIANA

Food Consumption/Nutrition/Food Safety,

DETERMINANTS OF PARTICIPATION AND CONSUMPTION: THE CASE OF CRAWFISH IN SOUTH LOUISIANA

This study investigates the determinants of crawfish consumption in South Louisiana using a generalized limited dependent variable model that accounts for both participation and consumption decisions. Income, Catholic, white, and household size increase the likelihood of crawfish consumption but not the conditional level of consumption. Education and employment status are among the other household characteristics that determine the conditional level of consumption.Box-Cox transformation, Crawfish consumption, Double-hurdle model, South Louisiana, Food Consumption/Nutrition/Food Safety,

THE EFFECTIVENESS OF STATE LOGOS FOR FARM-RAISED CATFISH

Product differentiation can consist of identifying the corporate firm that produces the product (such as Kraft) or the producer cooperative that produces the product (such as Ocean Spray). The Catfish Institute (funded by producers, feed mills and processors) was created to promote the generic sales of farm-raised catfish. Also, a number of Mississippi catfish processors are differentiating their product by promoting it as Mississippi Farm-Raised Catfish. Louisiana farm-raised catfish are highly comparable in breeding, feeding and processing to catfish marketed as Mississippi Farm-Raised Catfish. Use of a state logo is based o the premise that loyalties tend to encourage food consumers to patronize local producers. Louisiana State University Agricultural Center researchers surveyed a sample of 5,000 households in three major Louisiana cities (New Orleans, Lafayette and Shreveport) in early 1992 to estimate their willingness to purchase a product classified as "Louisiana Farm-Raised Catfish," given the instate availability of catfish with the Mississippi Farm-Raised Catfish logo. The larger the percentage of Louisiana households willing to buy Louisiana Farm-Raised Catfish at higher or equal prices to Mississippi Farm-Raised Catfish, the more effective the proposed Louisiana logo and the stronger the premise that state loyalties exist and are effective. The survey data, which indicate that the proposed "Louisiana Farm-Raised Catfish" would be popular with many Louisiana consumers, were analyzed with respect to location (city) and socio-economic characteristics of the households using Logit analysis. As firms and states develop new nontraditional agricultural products, these results indicate that a state logo has the potential to be effectively used in promoting these new products

A CROSS SECTIONAL ANALYSIS OF CONSUMER TRENDS IN RED MEAT CONSUMPTION

Food consumption patterns have received considerable attention lately, especially changes in red meat consumption. This article examines and analyzes changes in meat consumption patterns in a southern state. Differences are reported based on demographics and consumer expressed preferences. The results reaffirm the negative role of health concerns and fat on red meat consumption and the positive influence on poultry and seafood. The findings agree with related other studies and suggest that further research into the changing meat consumption patterns is warranted

U.S. FOOD STORE EXPERIENCE IN HANDLING CRAWFISH

The expansion of markets for crawfish outside the South Central United States is largely dependent on obtaining the support of grocery stores. Two hundred grocery store managers in each of the nine census divisions in the United States were interviewed by telephone to characterize the store, clientele and sales of stores handling crawfish products. Stores more likely to market crawfish were members of a chain, either low or high volume operations or located in the Mountain or Pacific census divisions. Primary reasons for stores not handling crawfish were a lack of demand and perceived unfavorable consumer attitudes toward crawfish

DETERMINANTS OF PARTICIPATION AND CONSUMPTION: THE CASE OF CRAWFISH IN SOUTH LOUISIANA

This study investigates the determinants of crawfish consumption in South Louisiana using a generalized limited dependent variable model that accounts for both participation and consumption decisions. Income, Catholic, white, and household size increase the likelihood of crawfish consumption but not the conditional level of consumption. Education and employment status are among the other household characteristics that determine the conditional level of consumption

U.S. FOOD STORE EXPERIENCE IN HANDLING CRAWFISH

The expansion of markets for crawfish outside the South Central United States is largely dependent on obtaining the support of grocery stores. Two hundred grocery store managers in each of the nine census divisions in the United States were interviewed by telephone to characterize the store, clientele and sales of stores handling crawfish products. Stores more likely to market crawfish were members of a chain, either low or high volume operations or located in the Mountain or Pacific census divisions. Primary reasons for stores not handling crawfish were a lack of demand and perceived unfavorable consumer attitudes toward crawfish.Agribusiness,