Stocking the shop: Nineteenth-Century flower buying

In the third quarter of the 19th century, urban florists purchased a wide variety of cut flowers for resale. Roses and carnations were staples, and the season dictated market availability. In London, the expansion of Covent Garden in 1870 facilitated the importation of flowers from all over Europe. New York florists began to purchase flowers through wholesalers who carried stock grown in state and nearby, which was transported by train to the city and distributed to approximately 200 florist shops at the turn of the 20th century

Ella Grant Campbell, 19th Century Florist, Author and Historian

Floristry evolved from commercial floriculture production and women played a key role in its 19th century development. Ella Lawton Grant Campbell (Wilson) (1854-1939) was an important figure in 19th century American floriculture. Her publication, Floral Designs Series 1, A hand-book for cut-flower workers and florists (1888) aided florists in both constructing and selling floral designs, serving as consumer selection guide and professional technical manual. Her work provided a glimpse into Victorian-era floristry, a significant era in the history of floral design history

Demographic Differences in United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral Industry

Consumers have become increasingly concerned about the environmental standards of industries from which they purchase products. Because consumers’ environmental concerns are increasingly becoming part of their purchasing decisions, industries have begun to restructure their business model to one that is more environmentally sustainable. Studies have indicated consumers’ actions and motivations for purchasing sustainable products vary based on consumer demographics. The main purpose of this study was to compare the differences in consumers’ perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally sound practices based on demographic traits. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years of age or older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Data were analyzed using analyses of variance and post hoc tests as well as descriptive and frequency statistics. Results indicated there was a difference in the way respondents answered the survey questions based on demographics. Respondents 34 years of age or younger with college experience indicated the most willingness to make purchases and pay premiums from floral providers that incorporate sustainable attributes into their business model. Males indicated a stronger willingness to shop at a floral provider based on several of the environmental statements when compared with other genders. The results provide evidence of the value of the integration of sustainability practices into the business model of floral providers to make it more competitive

United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in a Retail Floral Provider’s Business Model

Research suggests consumers are willing to pay a premium for goods from industries that design products using environmentally sound practices and that these practices lead to customer loyalty. Using environmentally friendly practices can differentiate a business from competitors through branding, which has been known to help increase profit margins and stimulate demand in a saturated market. The main purpose of this study was to gain an understanding of consumer perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally friendly practices. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years and older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Respondents indicated the use of locally sourced flowers followed by the recycling of flower waste through composting as the two sustainable attributes that would increase their willingness to make purchases the most. Respondents indicated the strongest willingness to pay 10% or more for locally sourced flowers (61.7%), followed by flower providers composting their floral waste (59.5%). In addition, 50% or more of all respondents indicated a willingness to pay 10% or more for all the sustainable attributes for which they were asked. The methods in which retail floral providers source floral material, create floral designs, and market and brand their company are important considerations when promoting their services toward environmentally conscious consumers and in creating a valuable repeat customer base

Floral Arrangement Collaboration Sharpens Consumer Connection to Locally Grown Flowers

Our statewide floral design training program aimed to raise consumer awareness and appreciation of locally grown fresh flowers and to promote extension floral programs through delivery of workshops and demonstrations. Initially, trainees used artificial rather than fresh flowers, necessitating development of a streamlined floral design project plan. Through collaboration with three flower farmers, we developed a floral design prototype. Our growers produced the flowers based on this model and extension provided registration support and media that facilitated locally grown flowers use in workshops. As a result, we connected 47 consumers directly to our producers. Flower growers felt the project was worthwhile and desire future extension partnerships

Economic Impacts of Horticulture Research and Extension at MSU Coastal Research and Extension Center

This paper summarizes the estimates of the total changes in sales, expenses, and income of participants of the horticulture research and extension programs at the Mississippi State University—Coastal Research and Extension Center for the past five years. Major items outline the estimation procedures for the past five years. The average annual values were used in estimating the total economic impacts of added gross sales, expenses, and incomes of participants in horticulture events. The cumulative total impacts reach USD 8.7 million in sales, 76 jobs, USD 1.4 million in labor income, USD 2.4 million in value-added, and USD 0.4 million in local, state, and federal taxes. In addition, the total willingness to pay for the horticulture program by the adult participants reached USD 1.8 million. In comparison, the annual public spending on the horticulture program averaged USD 1.4 million, creating additional substantial economic impacts to the region