Validate theme park outdoor event risk management factors using correlations and content analysis

Theme park is a recreational place that aimed to create experience of fun to its participants. According to John & Gyimóthy (2002), theme parks provide exciting experience towards emotional content instead of being viewed as commercial service offerings which is the utility of tourism service provision. The elements that comprised a theme park including rides, roller coaster, landscape, restaurant, toilets, and souvenir shop. In Malaysia, theme park activities become one of the recreational activities for citizens to spend their vacations. Some of the outdoor theme parks that can be found in Malaysia are Legoland Malaysia, Sunway Lagoon, Lost World of Tambun, Bukit Gambang Resort and Melaka Wonderland. The activities of outdoor theme park are associated with risks. Risk is an uncertainty that inherent in our daily activities. According to Sport and Recreation New Zealand (SPARC) (2010), risk if happens will stop you for achieving daily activities and even organization goals and objectives. The sources of risk are therefore needed to be identified to take appropriate actions for minimizing its negative effects to the public and theme park organizations. The neagative effects of risk to public and theme park organizations can be in terms of loss of material and non-material forms, for instance, physical injury or psychological fear. To carry forward this research, mixed method was employed. In quantitative approach, survey and questionnaires distributed to the public who have been to outdoor theme park. In qualitative approach, in-depth interview targeted to management officer who work in risk and safety area in outdoor theme park. The data gathered from survey and questionnaires were analyzed through correlation analysis while information collected from in-depth interview were analyzed through content analysis